Wrangler Teams Up with BMG for Stylish Kids’ Western-Inspired Fashion

• Wrangler is launching a new kidswear line for autumn/winter 2024 in collaboration with Brand Machine Group (BMG), blending Western style with contemporary trends.
• The collection will include classic jeans and accessories, building on BMG’s previous success with Lee Jeans’ kidswear.

Wrangler has teamed up with licensing company Brand Machine Group (BMG) to launch an exclusive kids wear collection for the autumn/winter 2024 season.

Wrangler has announced that it will use BMG’s design and production capabilities to update its childrens wear collection. This new line intends to combine Wrangler’s iconic Western design with current trends, allowing stores to provide “complete looks for young fashion enthusiasts.”

The debut collection will pay homage to Wrangler’s hallmark styles, including classic jeans like the Texas and Greensboro models, which embody the tradition and spirit of the American West. The collection will also contain a selection of tops and accessories.

Henry Blogg, design director at BMG, commented: “Building on our successful partnership with the Kontoor group, we saw an opportunity to expand our collaboration.”

“Together with Wrangler, we aim to create a collection that captures the essence of Western fashion while infusing it with modern elements, ensuring that kids everywhere can embrace their adventurous spirit with style.”

This new business builds on BMG’s past success with Lee Jeans, where they launched a boys’ kidswear collection for autumn/winter 2022 and a girls’ range for spring/summer 2023, catering to children aged 3 to 16.