What’s New (and Familiar) About the Nike React Presto

When the Nike Air Presto arrived in the fall of 2000 it was notable for two key things: First, there was fit. The shoe’s stretchy upper made way for “Presto magic,” giving it a “T-shirt for the foot” feel (it was even sold in XS to XL sizing). Second, there was the lead marketing campaign. Each colorway became a character (Shady Milkman and Unholy Cumulus among these), inflecting the shoe with an irreverence crowd-sourced from Nike employees.

This balance of cutting-edge tech and tongue-in-cheek humor is integral to the Nike React Presto. At root, the shoe is all about being relaxed — with plush tooling, a form-fitting upper and sunny disposition in winning combination.

Notable Past Presto Interpretations

• Presto Cage (2001)
• Presto Chanjo (2001)
• Presto Faze (2001)
• Presto Cover (2002)
• Presto Foot Tent (2002)
• Presto Gym (2002)
• Lunar Presto (2013)
• Presto Ultra Flyknit (2016)
• Acronym x Presto (2016)
• Presto Fly (2017)
• Off-White x Presto (2017)

What’s New

• Nike React foam underfoot — providing for the most comfortable Presto ever
• A fluid, organic midsole geometry tuned precisely for the Presto
• Eyestays at the heel and tongue for multiple lacing options

What’s Familiar

• Bootie construction
• A midfoot cage and heel crash pad
• Nike employee-sourced, character-based color schemes