Fast Lane Fashion: Unveiling ‘A New Era’ with PUMA and Scuderia Ferrari

• PUMA and Scuderia Ferrari introduce the Spring/Summer 2024 collection, marking a new era of collaboration with innovative body-mapped designs inspired by high-speed racing aesthetics.
• “A New Era” collection showcases a premium blend of sporty contours, muted logos, and unexpected colors like pink lilac and vine, available online at puma.com, store.ferrari.com, and select retailers.

Global Sport Company PUMA together with Scuderia Ferrari proudly presents the Spring/Summer 2024 collection that ushers in a new era of collaboration, blending sport contours, fast lines, and innovative body-mapped designs. The collection’s aesthetic draws inspiration from the dynamics of high-speed racing, seamlessly blending the distinctive style of PUMA with the iconic design elements of Scuderia Ferrari.

“A New Era” encapsulates the spirit of innovation and sophistication, with each piece featuring intricate body-mapped contours that accentuate the natural movement of the body. This range redefines the boundaries of style and performance, introducing a refreshing palette that includes colours rarely seen in a PUMA & Scuderia Ferrari collaboration, such as pink lilac and vine, harmoniously complemented by the signature speed yellow and rosso corsa. This unexpected infusion of colors adds a touch of modernity and energy to the premium collection, symbolizing the evolution of the partnership between PUMA and Scuderia Ferrari.

“A New Era” takes a bold step with a premium approach, featuring muted logos that enhance the sophistication of each piece. The understated branding allows the design and craftsmanship to take center stage, reflecting the commitment to a refined and elevated aesthetic.

This collection can be found online at puma.com and store.ferrari.com, as well as selected retailers.

Source: PUMA