Two Industries That Are Transforming Global Branding in 2025

Branding is a topic that is always hot in the press. If a longstanding brand chooses to switch up its branding, it’s spoken about globally — take Jaguar for example. This iconic car company has been around since 1922, with its iconic Leaping Jaguar logo founded in 1945. For 79 years this world-leading car brand held the same branding, same identity, and overall look until a huge switch-up in the latter half of 2024. What was synonymous with class, luxury, and its iconic jaguar logo,evolved into a twenty-first-century print that caused a stir amongst the marketing world. This example proves that marketing is king, as Jaguar’s latest rebrand managed to amass thousands of discussions, uproars, and the best part? Press.

In a bid to establish itself as a market leader for the new generation, this brand changed its game for the modern consumer. This is exactly how branding works, as although it may not be perceived well by the masses, it needs to be done for a brand to evolve. In this instance, we’re going to be exploring the two biggest industries that are transforming the global branding space. From tech to wellness and eSports – here’s what 2025 has to offer, and it’s as future-forward as that UK car brand’s newest move.

1.   Esports

The first and most remarkable brand to look out for in terms of branding is eSports games. It has grown into a multi-billion dollar global industry, and by the end of this year, it’s expected to hit a huge 318 million fanbase – proving that it is going nowhere. Because of this growth, brands will look to the younger generations who play, or those who like betting on esports games to be their target market. Branding plays a key role in all of this, as this market is fuelled by digitally-savvy audiences who are harder to approach with older, traditional marketing methods.

How will brands tap in?

• Sponsorships: A huge part of the branding/marketing space relies on sponsorships. This industry in particular thrives on it, just like regular sports, as fans often follow social media sponsorships that relate to their favorite players or teams.
• Esports betting: Betting platforms are always growing and evolving, so sponsored events will continue to flourish in order to engage fans.
• Collaborations: We saw Louis Vuitton enter the gaming space back in 2019 during a League of Legends partnership, this was a merger between the fashion and sports worlds. In 2025, we can see plenty of real-life luxury fashion houses collaborating with eSports companies/teams – just as they would with real-world sports teams. Take Lewis Hamilton and many other F1 drivers, for example.

As a whole, 2025 is extremely exciting for exports, because of its growth and endless potential with its branding. It’s clear that as it continues to thrive and take more of the market share of sports, it will continue shaping the future of branding.

2. Health and Wellness

Health and wellness has been a trend that’s taken over the magazine in the last few decades – but it’s a whole new world compared to what it was in the 90s. “Health” was always perceived as the supermodel era, however, the health we know today is very much all about how we feel, instead of how we look. This trend is continuously growing, and we’re seeing new health and wellness brands crop up all over the scene. Consumers are now prioritizing their fitness and mental health, which in turn is causing a shift in branding needed from brands. Fitness apps are being tailored to the way people feel on the inside, instead of out – and organic products are becoming widely available for internal health.

There are some huge branding shifts towards health technology, which we saw with the Oura Ring during its reign in 2024. This company specifically targets a wide market share, as a health product that is unisex and combats internal health. This one device was aimed at how well you sleep and perform throughout the day, therefore the branding needed for this was to focus on an overall holistic approach. Brands noticed that this market is reshaping branding by encouraging businesses to connect with consumers on a deeply personal level.

How will brands tap in?

Community building: Forget 1990s workout videos in lycra. Health and wellness today is all about community. Branding for sports requires a careful mix of relatability and responsibility, so a shift in content and branding is required by companies looking to stay ahead.

• Holistic campaigns: It’s great to see aspirational content, but brands that use unreliable topics or individuals will usually get left behind. Brands like Sweaty Betty or LuluLemon are great examples of using real-life consumers in their campaigns, which relate to their audience.
• Wellness tech: We touched on this briefly, but wellness tech is taking over. Apps like Calm are now at the center stage of people’s wellness journeys, as they bridge technology with personal health in a meaningful way.

In summary, health and wellness are worlds away from where they were. Brands looking for new branding strategies in 2025 now have to highlight self-care and mental health, as they are huge buzzwords in the societies that we live in. It’s clear that the world is evolving (as it should) but brands and marketing are going through a total shift that we have never seen before. New technologies, new ideas, and completely new thought processes require out-of-the-box ideas and a more compassionate strategy.