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Toyota Unveils Next-Generation Century: A Symphony of Luxury and Tradition
Toyota Motor Corporation proudly introduces the latest embodiment of luxury and sophistication in the world of chauffeur-driven vehicles. In 1967, Toyota’s Century made its remarkable debut, challenging the dominance of Western luxury brands in the Japanese market.
Now, in 2023, Toyota redefines opulence with the unveiling of a new Century model, bearing the emblematic concept of “The Chauffeur.” This vehicle not only carries forward the Century’s rich legacy but also introduces innovative features that cater to the evolving needs of a new age.
A Legacy Redefined
For over five decades, the Century has epitomized Japanese hospitality, or “omotenashi,” ensuring that its distinguished passengers experience unmatched comfort on their journeys. This new Century is no exception. It is a testament to Toyota’s unwavering commitment to seamlessly blending heritage with cutting-edge technology.
Toyota Unveils Next-Generation Century: Luxury Meets Tradition
Vehicle Overview
The new Century boasts a bold design, featuring a graceful silhouette infused with quintessential Japanese aesthetics. The interior prioritizes safety and comfort for both driver and rear-seat passengers, catering to the evolving needs of today’s discerning clientele.
Toyota Unveils Next-Generation Century: Luxury Meets Tradition
Exquisite Craftsmanship
Crafted by master artisans, the Century embodies “stately grandeur” in its dignified exterior. Fine details, such as the phoenix emblem and mirror finish, showcase the meticulous attention to perfection.
Toyota Unveils Next-Generation Century: Luxury Meets Tradition
Interior Excellence
Inside, the Century offers a sanctuary of comfort and versatility. Rear-seat passengers can indulge in fully reclining seats with a refreshment function. The audio system, developed with the expertise of a musical instrument master, delivers an immersive concert-like experience.
Toyota Unveils Next-Generation Century: Luxury Meets Tradition
Effortless Entry and Exit
The rear doors open wide to a 75-degree angle, coupled with automatic retractable power steps for seamless entry and exit. The cockpit is equipped with features that enhance professional driving while ensuring owner focus on the road.
Toyota Unveils Next-Generation Century: Luxury Meets Tradition
Cutting-Edge Powertrain
A newly developed 3.5-liter V6 plug-in hybrid system combines power and efficiency, maintaining the cherished tranquility of a Century. This system seamlessly transitions between battery-electric and hybrid modes, tailored for both chauffeur and personal driving.
Toyota Unveils Next-Generation Century: Luxury Meets Tradition
Dynamic Handling
The four-wheel steering system, “Dynamic Rear Steering,” ensures easy maneuvering at low speeds and smooth, natural handling at higher speeds. A newly introduced Rear Comfort mode prioritizes passenger comfort during the journey.
Advanced Body Structure
The Century introduces a groundbreaking “luggage compartment separate structure” for enhanced rigidity and ride comfort. Noise-reducing glass isolates the cabin, ensuring privacy and serenity.
Toyota Unveils Next-Generation Century: Luxury Meets Tradition
Specifications
| Century | Century (Sedan) | |
| Length | 5,205 mm | 5,335 mm |
| Width | 1,990 mm | 1,930 mm |
| Height | 1,805 mm | 1,505 mm |
| Wheelbase | 2,950 mm | 3,090 mm |
| Couple Distance | 1,220 mm | 1,135 mm |
| Weight | 2,570 kg | 2,370 kg |
| Capacity | 4 persons | 5 persons |
| Price (JPY) | 25,000,000 (including tax) | *Varies by region |
Note: Prices exclude recycling fees and optional features. Different pricing applies in Okinawa.
Sales and Customization
At select Toyota dealerships, Century Meisters—experts in Century vehicles—will assist customers in tailoring their Century to their preferences. Future plans include extensive customization options for both exterior and interior, allowing customers to create a truly unique vehicle.
The new Century sets a benchmark for luxury chauffeur-driven vehicles, seamlessly blending tradition with cutting-edge technology. It’s a testament to Toyota’s dedication to delivering unparalleled comfort and sophistication for the discerning clientele of today and beyond.
A Glimpse into the Future of Luxury Travel
The new Toyota Century stands as an embodiment of timeless elegance, a fusion of tradition and innovation that sets the standard for luxury chauffeur-driven vehicles. With its meticulous craftsmanship, advanced powertrain, and passenger-centric features, it offers not just a ride but an experience of unparalleled comfort and sophistication.
As the Century continues to evolve, it remains a symbol of Toyota’s dedication to providing customers with “freedom in motion—the ultimate freedom of movement.” With this new Century, Toyota reaffirms its role as a pioneer in the luxury automobile segment, promising a bright future for chauffeur-driven travel.
Source: Toyota
