Design, Fit, Comfort, Material, Spunk – there are few products which needs to get all of these right before it finds itself in the hands of a buyer. Difficult as it might be to believe, but our shoes have a very illustrative 40000 year old history. What started as a product which was designed to answer a very basic functionality has now evolved into something of an art form while still being functional.
The most popular shoe brands are always in a competition to outdo each other with the latest and most advanced in shoe-making technology to give their customers the shoe that fulfils all their requirements.
Here are the top 10 most popular shoe brands –
Germany headquartered Puma has been in the business of manufacturing athletic and casual footwear, apparels and accessories.
Like most of the names in this list, Puma and its logo is definitely one of the most recognised brands across the globe and huge part of that credit goes to the consistent quality products that the brand has been coming up with over the years.
- DC SHOES
DC Shoes Co., established in 1994 and based out of California, is a relatively new kid on the block. But with a steady stream of endorsements to professional skateboarders, surfers, BMX champs and the likes, DC has quietly and steadily made it to the top 10 shoe brands as of today. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts.
- UNDER ARMOUR
Propelled by its proprietary HeatGear, ColdGear and AllSeasonGear technology, UA has in a very short time since its establishment in 1996, made a mark in sportswear space around the globe. Backed by some of the most talked about brand campaigns like ‘Protect This House’ and ‘Rule Yourself 2.0’, UA had such a brand presence that when they broke into the athletic footwear market in the US with football cleats, they captured 23% of the market share in the very first year.
- NEW BALANCE
New Balance Athletics is the only major company that still makes or assembles more than 4 million pairs of athletic footwear per year in the USA. With a legacy of over 100 years, NB products are a perfect blend of function and fashion. Founded in 1906, as “New Balance Arch Support Company” it is one of the world’s major sports footwear manufacturers.
Converse is an American shoe company that primarily produces skating shoes and lifestyle brand footwear and apparel. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003. Converse shoes are distinguished by a number of features, including the company’s star insignia, the All Star’s rubber sole, smooth rounded toe, and wrap-around strip. Converse manufactures its products under the Cons, Chuck Taylor All-Star, John Varvatos, and Jack Purcell trade names.
Vans has gone from its foundation as an original skateboarding company, to its emergence as a eading action sports brand and today to its rise to become the world’s largest youth culture brand. With its 2017 branding campaign, “OFF THE WALL” as a rallying cry for self-expression, Vans continues to remain true to it skateboarding origins and is one of the those companies that constantly collaborates with its patrons in terms of design and tech on all its products.
Reebok is a global athletic footwear and apparel company, operating as a subsidiary of German sports giant Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. Though established in the 1900s, Reebok broke into the limelight in 1989 when it introduced its iconic Reebok Pumps footwear. With a tie-up with CrossFit in 2011, Reebok is back on track to become the best fitness brand in the world.
Adidas’ three stripe logo is one of the most recognised and loved brands in world of sports. By relentlessly keeping its focus purely on making shoes for sportspersons, Adidas is arguably one of the most used brands in the sporting industry. Backed by one of the most iconic brand slogans ‘ Impossible Is Nothing”,Adidas continues it hold on one of the highest selling footwear and sports apparels brand across the globe. Such is their dedication to sports and sportswear, there is an urban myth that the name stands for ‘All Day I Dream About Sports”. In reality, the name comes from its founders name – Adi Dassler – Adi being short for Adolf.
- Air Jordan
Air Jordan is a brand of basketball shoes and athletic clothing produced by Nike. It was created for former professional basketball player Michael Jordan. The original Air Jordan I sneakers were produced exclusively for Jordan in early 1984, and released to the public in late 1984. Over the years, the brand has attained cult status among a wide range of users. Air Jordan, because of limited production and release, continues to one of those brands which have a legitimate value for its collectors.
Just Do It. The single biggest game changer in branding communication was brought in by Nike as its official slogan in 1988. As of today, Nike is the worlds’ largest manufacturer and supplier of athletic shoes and apparel. The slogan and its ‘Swoosh’ logo today is inarguably the most visible icon in the world of sports. As of 2017, the Nike brand is valued at $30 Billion and continues to grow and maintain its Numero Uno position across all its line of businesses.