Finance
Toncoin Investors Benefiting from Telegram’s Pivot to TON Payments for Ads
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In 2024, Telegram made the bold choice to make and take payments exclusively through Toncoin, which has become the native token for The Open Network blockchain. The token that launched in 2020 as an in-house Telegram project before the founders handed it over to the open-source community to create an ecosystem with smart contracts and dApps.
With the switch to paying with Toncoin, Telegram has created the Toncoin ecosystem and given the token the momentum it needs to become a bigger force in the crypto market.
Telegram’s Big Shift to TON Payments
Telegram is a social media giant with over 900 million active monthly users, which brands and sales teams can target for the right price. Telegram’s own figures estimate that in 2024, the advertising revenue will hit $240 million.
By mandating the move to Toncoin for advertisers, Telegram makes an instant and strong use case for the token, as well as normalizing its use as a payments processor for social media companies and internet giants moving into the future.
The increased demand for TON has been reflected in the increased value. According to Binance, TON went from $2.1197 in January to an all-time high of $8.1775 on June 14, 2024. The current price is $4.8537 as of January 31, 2025.
Key Benefits of the Shift:
- Enhanced Utility for Toncoin: Advertisers must use Toncoin to power ad campaigns, which creates a demand and utility for the token.
- Mass Adoption: Toncoin now goes beyond a simple curio investment. It’s a real tool for mainstream business, which takes it to a different level of awareness in the crypto space.
- Decentralized Ecosystem: Telegram has always been committed to a decentralized network and privacy, which are cornerstones of the movement.
- Stability for DeFi: The Telegram integration is massive here, as you can send money to a Telegram contact profile instantly. With a stable ecosystem and a strong Toncoin, that will become an effective way to transfer money and manage payments. With Telegram’s proof of concept, Toncoin can build on that to become a DeFi leader and potentially attract institutional investment.
Impact on Toncoin Investors
1. Increased Demand Drives Price Growth
Simply putting the Toncoin token to work as a real-world payment method created a demand for the coin and a price surge of 25% as businesses bought Toncoin to pay for Telegram advertising. Early investors have already felt the benefit of this manufactured demand, and the direct utility looks to have made a sustainable model that moves beyond speculative trading.
Now, Toncoin has a reason to be and a use case that could easily expand beyond the walled garden of Telegram to become a payment processor for the world.
2. Strengthened Market Liquidity
More people are buying Toncoin and entering the ecosystem, so trading volumes have grown consistently. That means increased liquidity, which makes it easier for investors to pick their entry and exit points. It also takes the edge off the price volatility and makes the coin attractive to institutional investors. A sustainable use case is a great starting point for investors and institutions alike.
3. Integration with Telegram’s Massive User Base
Telegram has effectively sold Toncoin to its 700 million users by openly adopting it as the native token of one of the most powerful platforms in the world. It’s the definition of creating a market and has simultaneously gifted the token a reputation as a credible digital asset. That can only help the coin price in the long term.
Broader Implications for the TON Ecosystem
Telegram is effectively endorsing Toncoin, so this token could now comfortably go beyond advertising on the network. Toncoin is now being positioned as a utility token for:
- Peer-to-peer paymentswith relative privacy.
- Decentralized finance (DeFi)applications on the TON blockchain.
- Non-fungible tokens (NFTs)and gaming, leveraging TON’s scalability and low fees.
All of these could provide a new level of demand, especially if it can position itself as an international payment and remittance system. Telegram could pave the way for every social network to use its own token and quickly grow into a broader payment service and ecosystem.
Conclusion
Telegram’s pivot to using Toncoin for ad payments shows how seamlessly modern crypto can be integrated into mainstream platforms. Now that Toncoin has a stable foundation and real-world utility, as well as an open-source development approach, the use cases will continue to grow. This is the launchpad for Toncoin; rather than the ceiling and that should be good news for investors for a long time to come,