Lifestyle
The Nike AU Collection Is Made by Australia, for the World
- Nike is launching the Nike AU Collection, the first Express Lane capsule collection inspired by Australia.
- The women’s collection features a range of hemp and fleece crews, jackets, tracksuit pants and T-shirts in brown and amber tones, as well as limited-edition versions of the Air Max 270, Dunk Low and Air Max 90.
- In creating products true to cultural insights, Nike Express Lane teams see expression through design as a way to build relationships — and expand sport — across communities.
Nike is launching the Nike AU Collection, the first Express Lane capsule collection inspired by Australia.
The women’s collection features a range of hemp and fleece crews, jackets, tracksuit pants and T-shirts in brown and amber tones, as well limited-edition versions of the Air Max 270, Dunk Low and Air Max 90. Inspired by the rugged Australian landscape, it reimagines Nike icons with colors and textures drawn from Australia’s natural beauty.
One of the missions of Nike Express Lane is to create products inspired by local culture. By creating products true to cultural insights, Express Lane teams use design to build relationships — and expand sport — across communities.
Early access to the AU collection is now available for Nike Members at Dream Arena on George Street in Sydney. The collection will be available to the wider Pacific Marketplace July 27 on nike.com and at Nike stores and select retail partners including Rebel, JD Sports and Footlocker.
Source: Nike