The Hershey Company Unwraps Consumer-Centric Innovations at NCA Sweets & Snacks Expo

Capability to customize and print 3-D chocolate

Commitment to simple and familiar ingredients

Expansion of snacking and confection portfolio

CHICAGO–(BUSINESS WIRE)–May 18, 2015– As consumers’ relationships with food evolve, The Hershey Company (NYSE:HSY) uses its knowledge, insights and taste expertise to create consumer-centric innovations. The products Hershey will debut this week at the National Confectioners Association’s annual Sweets & Snacks Expo in Chicagoreflect the company’s strategic focus areas. The booth will feature technology innovation, the company’s shift to simple ingredients and products that expand Hershey’s portfolio across the snacking continuum.

“Consumers are at the heart of all we do at Hershey and we are focused on driving innovation that anticipates changing consumer preferences,” said Michele Buck, President North America, The Hershey Company. “We are excited to share our latest innovations ranging from cutting-edge technology to an expanded portfolio that includes new snacking products at the Sweets & Snacks Expo.”

The Future of Food Technology

The intersection of technology and consumers’ desire for customization is changing their experiences with confection and foods. 3-D printing is at the forefront of this shift with its nearly endless customization capability.Hershey has partnered with 3D Systems, the industry’s leading 3-D printing company, to introduce 3-D printed chocolate.

A finalist in Engadget’s “Best of the Consumer Electronics Show” awards, this one-of-a-kind food technology can make intricate designs and custom shapes, such as faces, animals, buildings and logos that are simply not possible with traditional chocolate molding.

The printer made its public debut at a live 3-D chocolate printing exhibition at Hershey’s Chocolate World Attraction in Hershey, Pennsylvania, last year. Hershey has since evolved the technology based on consumer feedback and the latest iteration 3-D chocolate printer—the most advanced version in the world—will be on display at Sweets & Snacks. The printer will be part of a permanent exhibit atHershey’s Chocolate World Attraction beginning later this year.

Simple Commitment

People want to know what’s in their food, how it’s made and where ingredients come from. In fact, 68 percent of global consumers want to recognize all of the ingredients on food labels and 40 percent want food made with as few ingredients as possible¹. Hershey is dedicated to sharing information about its products with consumers openly and candidly, and is committed to making products using ingredients that are simple and familiar.

Sweets & Snacks attendees can learn more about the new products Hershey plans to introduce that will feature a lineup of simple and familiar ingredients, such as Brookside Fruit & Nut Bars. Available in August, these snack bars will feature no high fructose corn syrup, artificial flavors or colors and be gluten-free. Hershey also plans to transition some of its iconic chocolate products, including Hershey’s Kisses Milk Chocolates and Hershey’s Milk Chocolate Bars, to simpler ingredients by year end.

Snacking Continuum and Product Innovation

Hershey’s new products not only aim to meet consumers’ preferences for simple ingredients, but their desire for more snacking options. In the United States, the snacking business has grown into a $124 billionindustry². As consumer demand for delicious snacks increases, Hersheyis expanding its portfolio across the snacking continuum.

At Sweets & Snacks, The Hershey Company is debuting innovations that will deliver a differentiated snacking experience such as:

1. Brookside Fruit & Nut Bars, snack bars made with real fruit, whole roasted almonds, rolled oats, pumpkin seeds and signature Brooksidedark chocolate, will be available in three flavor varieties starting in August. Brookside Crunchy Clusters Almonds and Berry Flavor will launch in December and expand the Brookside Crunchy Clusters portfolio.

2. KRAVE gourmet-inspired, natural jerky will be debuting as part of theHershey portfolio. With the acquisition of KRAVE, Hershey is entering the$2.5 billion meat snacks industry, which has grown 13 percent since 2013 and continues to grow at a double-digit pace³. KRAVE jerky offers consumers protein-based, portable nutrition.

3. Snack Bites are a mix of delicious nuts and Hershey’s iconic confection brands. Snack Mixes are a combination of sweet, salty, crunchy and creamy tastes in Hershey’s and Reese’s varieties. Both product lines will be available in August in portion-controlled tube packs, making them perfect for on-the-go snacking and one-handed eating.

Other product innovations on display at Sweets & Snacks address consumers’ needs for special and indulgent treats, such as newHershey’s Caramels, a gourmet chocolate and caramel experience, andLancaster Butterscotch and Caramel Soft Crèmes, a reimagined take on classic caramels combining the delicious flavors of butterscotch and caramel.