Is Streaming TV the Future of Advertising? Here’s What Brands Are Doing

• Brands are increasingly employing streaming TV commercials to reach out to specific audiences as more streaming services offer ad-supported plans.
• Small and developing brands, such as Cakes Body and Odele, are finding streaming commercials useful in raising brand awareness and credibility.
• Streaming advertising provides precise targeting, measurable outcomes, and more engagement than traditional TV advertisements, making it an intriguing option for advertisers.

As the struggle for consumer attention heats up, firms ranging from beauty to bedding are increasingly turning to streaming TV advertising to reach their intended audience. With the rapid expansion of digital media, both small and major brands are looking into this innovative platform as a cost-effective approach to increase visibility and brand trust.

Small Brands, Big Impact: Leveraging Streaming TV Advertising

Streaming TV has levelled the playing field for all brands, regardless of size. Historically, only large firms could afford to show advertising on traditional TV channels due to expensive prices and restricted targeting possibilities. However, the rise of streaming services has altered the landscape, allowing for a more flexible and focused approach to advertising.

Cakes Body, a brand known for its nipple covers, has begun broadcasting its first-ever streaming advertising on sites such as Max and Paramount+. The company, which first found success with organic TikTok commercials, is now using TV ads to acquire credibility and reinforce its brand positioning.

Similarly, Odele, a cruelty-free hair and body care brand, made its first foray into streaming television advertising in 2023. Following successful commercials on Disney+, Hulu, Peacock, and ViacomCBS, Odele claimed a six-point rise in brand recognition among its target group. The transition to streaming television was viewed as critical to their expansion strategy.

Why Streaming TV Ads Are Winning Over Brands

The rise of streaming TV advertising can be due to three main factors that appeal to brands searching for new ways to engage their customers. Here are some of the key benefits driving this shift:

1. Precision Targeting and Enhanced Personalisation

Streaming TV allows marketers to target certain demographics and interests, making it easier to reach their intended audience. With access to precise viewer data, advertisers can personalise their messages to individual preferences, enhancing engagement and conversion rates.

2. Measurable impact with real-time data

One of the most significant benefits of streaming TV advertising is its ability to produce measurable outcomes. Unlike traditional TV, where tracking ad performance can be difficult, streaming platforms offer sophisticated data to help marketers measure impressions, clicks, and conversions. This data-driven approach enables marketers to optimise campaigns for improved results.

3. Increased reach and engagement.

Streaming platforms such as Amazon Prime Video, Netflix, and Disney+ have large worldwide audiences, giving brands unrivalled access. The immersive aspect of streaming video encourages higher levels of audience involvement, which leads to better recall rates and brand exposure.

How Streaming Services are Expanding Ad Opportunities

In recent years, streaming platforms have dramatically increased their ad offers, providing additional options for companies to participate. For example, Amazon Prime Video has announced more commercial spots for 2025, indicating a growing tendency across streaming services to increase ad-supported content.

This move is expected to have an impact on other big market competitors, such as Disney+ and Netflix, which launched ad-supported programs in 2022. The increased availability of streaming ad spots provides marketers with additional flexibility and creative possibilities for testing and refining their advertising strategies.

The Future of Streaming TV Advertising

Experts see a promising future for streaming TV advertising. As artificial intelligence and machine learning advance, marketers will be able to provide ever more personalised adverts to consumers, increasing engagement and conversion rates. Furthermore, new ad formats and interactive technologies are likely to provide fresh ways for advertisers to communicate with their target audience.

Final Thoughts

Streaming TV advertising is more than a fad; it signals a significant shift in the media environment. With the rise of data-driven marketing, firms can now make better advertising decisions and reach out to customers in more relevant ways. As streaming platforms increase their ad possibilities, firms of all sizes are expected to embrace this medium as an important part of their marketing strategy.

Brands can increase their exposure and credibility by harnessing the benefits of streaming TV, such as precision targeting and measurable outcomes while connecting with their audience in a highly engaging environment. As streaming services gain popularity, this method will likely become a staple of modern advertising strategies.