Starbucks Taps in on Cold Brew; Launches Two New Cold Coffee Experiences

Last year Starbucks® Cold Brew was the breakout iced beverage in Starbucks stores, giving loyal iced and hot coffee customers new ways to experience cold coffee that’s crafted in small batches and slow-steeped for a naturally sweet, smooth flavor.

Now with summer underway, Starbucks is launching two new cold coffee experiences to highlight the skillful craft of its baristas and high-quality coffee with Starbucks® Nitro Cold Brew and Vanilla Sweet Cream Cold Brew.

Nitro Cold Brew

Nitro Cold Brew – Starbucks newest take on its signature Cold Brew – is infused with nitrogen for a smooth, creamy texture. After handcrafting the Cold Brew recipe, baristas perfect the pour by pulling the tap and allowing the Cold Brew coffee to mix with nitrogen to deliver an entirely new cold coffee experience. Nitro Cold Brew is cold right out of the tap and served unsweetened without ice. A Tall (12-ounce) serving has 5 calories and 0 grams of sugar.

“We start with a small, chilled keg of Starbucks Cold Brew coffee,” said Anthony Carroll, a 20-year partner on Starbucks Coffee team. “Then it’s infused with nitrogen, which unlocks the super-smooth, natural sweetness of the Cold Brew coffee, which then cascades from the tap with a velvety texture you can see and taste.”

Nitro Cold Brew is currently offered at select Starbucks® stores in Seattle, including the Starbucks Roastery and Tasting Room. Nitro Cold Brew will be available in more than 500 company-operated stores by the end of summer, starting with additional stores in Seattle and Portland, followed by New York, Chicago, Boston, San Francisco and Los Angeles.

Vanilla Sweet Cream Cold Brew

Starbucks is also offering a delicious new iced beverage with Vanilla Sweet Cream Cold Brew in the U.S. and Canada this summer.

“We wanted to create a coffee-forward iced beverage with a splash of sweet cream,” said Christal Canzler from Starbucks beverage development team.

Vanilla Sweet Cream Cold Brew is made with Starbucks Cold Brew over ice and topped with a house-made vanilla sweet cream, which floats on top of the beverage before slowly cascading down. A Tall (12-ounce) serving is 100 calories and 12 grams of sugar.