Special K® Unveils New Chewy Snack Bars And Brownies For Smart And Delicious Snacking

BATTLE CREEK, Mich., Jan. 15, 2015 /PRNewswire/ — The holidays are over and starting the New Year off with healthy habits is at the top of most every woman’s list. To help her ring in the New Year on a positive note, Kellogg’s® is introducing two new delicious 100-calorie or less snacks: Special K® Chewy Snack Bars and Special K® Brownies. Now women can enjoy a tasty snack in a variety of craveable combinations – sweet and salty, fresh and fruity and decadently chocolaty.

“We know that women are moving away from dieting and calorie-counting and heading toward a long term, more positive approach for achieving a happy, healthy weight. That’s why we are excited to offer the new Special K Chewy Snack Bars and Brownies, which will help them stay focused on their weight wellness journey,” said James Sell, senior director of marketing for Kellogg’s Wholesome Snacks. “Whether you’re in the mood for a wholesome snack or a rich, chocolaty craving, Special K Chewy Snack Bars and Brownies are deliciously satisfying snack options, made with the flavor combinations women are looking for and perfect for any time of day.”

The new Special K Chewy Snack Bars are made with ingredients you can see like rich chocolaty chunks, salted pretzels, real fruit pieces, chewy rolled oats and a sprinkling of rice crisps, and come in four delicious flavors – Berry Medley, Blueberry Bliss, Salted Caramel Chocolate and Salted Pretzel Chocolate. Each bar delivers nine grams of whole grains and 100 delicious calories.

 Special K Brownies – which come in two delectable flavors, Divine Fudge and Heavenly Caramel – satisfy those sweet cravings for 80 calories. Each perfectly portioned brownie contains three grams of fiber and is made with real cocoa, chocolaty or caramel chips, and topped with a drizzle of chocolaty fudge.

 About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative,  we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016.