Brand Strategy
Apple Unveils Groundbreaking Spatial Video Capture Feature on iPhone 15 Pro
Highlights
- Apple introduces spatial video capture on iPhone 15 Pro and iPhone 15 Pro Max.
- Spatial video capture feature enabled with iOS 17.2.
- Captures moments in three dimensions, adding depth and immersion to videos.
- Utilizes advanced camera systems for 1080p, 30fps videos in standard dynamic range.
- Simple usage: Rotate iPhone to landscape, tap spatial video icon, and record.
- Blends footage from Main and Ultra Wide cameras into a single video file.
- Advanced computational videography techniques and HEVC compression for quality and efficiency.
- Viewing experience optimized for Apple Vision Pro, set to debut early next year.
- Spatial videos appear as 2D on iPhone and other devices, offering a magical experience on Apple Vision Pro.
- All spatial videos organized in a dedicated Spatial album in the Photos app.
- iCloud synchronization enables seamless access across devices.
- Spatial video capture precedes the launch of Apple Vision Pro, allowing users to start creating immersive memories.
- Apple continues to redefine smartphone technology with innovative features.
Apple is once again pushing the boundaries of smartphone technology with the introduction of spatial video capture on the iPhone 15 Pro and iPhone 15 Pro Max. This groundbreaking feature allows users to record life’s precious moments in three dimensions, bringing a new level of depth and immersion to the visual storytelling experience.
Capturing Moments in Three Dimensions
With the release of iOS 17.2, users can now enable spatial video capture in the settings of their iPhone 15 Pro and iPhone 15 Pro Max. The advanced camera systems on these devices, touted as the most powerful ever developed by Apple, work in harmony to capture spatial videos in 1080p at 30 frames per second in standard dynamic range.
Simple and Intuitive Usage
Capturing spatial videos is as straightforward as recording regular videos on the iPhone. In Video mode within the Camera app, users need to rotate their iPhone to landscape orientation, tap the spatial video icon, and hit record. The device seamlessly blends footage from the Main and Ultra Wide cameras into a single video file, creating a spatially rich recording.
Optimized for Quality and Efficiency
The spatial videos benefit from advanced computational videography techniques and HEVC compression, ensuring stunning visual memories without compromising on file size. Apple aims to redefine what users can expect from smartphone videography by delivering exceptional quality and efficiency in spatial video capture.
Viewing Experience on Apple Vision Pro
While spatial videos appear as regular 2D videos on iPhone and other devices, the true magic unfolds on Apple Vision Pro. Set to debut early next year, Apple Vision Pro offers users an unparalleled viewing experience. Spatial videos can be played back in a window or expanded into an immersive view, providing a journey back in time with brilliant colours and spectacular detail.
Organized and Accessible
To enhance user experience, all spatial videos are neatly organized within a dedicated Spatial album in the Photos app. Thanks to iCloud synchronization, users can access their entire library seamlessly across devices, creating a unified and accessible collection of spatial memories.
Looking Ahead
Spatial video capture on the iPhone arrives ahead of the official launch of Apple Vision Pro. This strategic move allows users to start capturing and preserving moments with family and friends from day one, anticipating the immersive playback experience that Apple’s latest innovation promises.
Apple continues to redefine the possibilities of smartphone technology, and spatial video capture adds a new dimension to personal storytelling. As users eagerly await the arrival of Apple Vision Pro, the iPhone 15 Pro and iPhone 15 Pro Max empower them to embark on a spatial videography journey, capturing and reliving life’s moments in unprecedented ways.