Real Estate
Sotheby’s International Realty Brand Expands Presence in Michigan
Beacon Sotheby’s International Realty to Service Luxury Residential Real Estate Market along Lake Michigan Shoreline
Founded in 2005, the boutique firm is owned and operated by Chad Van Horn. In addition to Holland, Beacon Sotheby’s International Realty will provide luxury residential real estate services to communities along the Lake Michigan shoreline including Grand Haven, Saugatuck/Douglas, and South Haven.
“The Lake Michigan shoreline is an enticing second home location, with Holland as an anchor for the luxury real estate market, offering the best of the waterfront lifestyle,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “We are proud to welcome Chad and his team at Beacon Sotheby’s International Realty to our network.”
“We pride ourselves on nurturing our client relationships and operating with open communication, transparency, honesty and integrity,” said Van Horn. “The affiliation with the Sotheby’s International Realty® brand brings an incomparable value proposition to our clients and our marketplace. The brand heritage, unique marketing approach and the people in the network drew us to the brand and we are thrilled to now offer increased global exposure, a vast referral network and sophisticated marketing programs to our clients.”
Beacon Sotheby’s International Realty is located in historic downtown Holland. The firm is one of four independently owned and operated Sotheby’s International Realty affiliate companies in Michigan; also operating in the state are Harbor Sotheby’s International Realty, Shore Sotheby’s International Realty and Signature Sotheby’s International Realty.
The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 850 offices in 65 countries and territories worldwide. Beacon Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
