Send a Message of Love With Valentine’s Day Baskets Full of Sweets from Hershey

HERSHEY, Pa., Jan. 12, 2016 – There are many different kinds of love to celebrate on Valentine’s Day – from classic love stories to that special bond between parent and child. This year, The Hershey Company (NYSE: HSY) has new and classic treats to help share the love with your littlest Valentines. Whether you start a fun-filled, new tradition with Valentine’s Day baskets for the kids or share a treat with a seasonal message with friends, cupid is sure to sprinkle your darlings with love.

Something Sweet for Your Little Sweeties
Everyone is familiar with the traditional Easter Basket, but why limit the fun? Try a new twist and start the tradition of creating Valentine’s Daybaskets for your loved ones. It’s a sweet way for moms and dads to send a message of love to their other Valentines– their kids! Surprise them by filling a basket with a mix of new and classic treats, such as:

• Hershey’s Milk Chocolate, Kit Kat^® & Reese’s Assortment Heart Box
• Hershey’s Milk Chocolate Hearts filled with Caramel
• Jolly Rancher Bites
• Reese’s Peanut Butter 5-oz. Heart
• Hershey’s Kisses Milk Chocolates Heart Box
• Reese’s Peanut Butter Cup Miniatures 7-oz. Heart Box.

Create a Valentine’s Day basket the whole family can enjoy with Hershey’s Valentine’s Day Heart Boxes for each member of the family plus fun things to do during a night in together, from coloring books to a family-friendly movie and a takeout menu from your favorite restaurant. A creative basket is sure to delight the family and you’ll enjoy the sweet memories together. Share your creations and find inspiration with #HSYMessageOfLove on Facebook, Twitter and Instagram.

Love at First Bite
What better way to spread the love of the season than with candy that says just how much you care? Send a sweet message during Valentine’s Day friendship exchanges with new Reese’s Conversation Cups featuring classic sayings such as “U R Sweet” and “BFF.” Add something sweet to the party with Jolly Rancher and Twizzlers Bites or Jolly Rancher Heart-Shaped Lollipops. Continue to share the sweetness and gift something festive such as new Reese’s Peanut Butter Cup Miniatures Heart Cane or Hershey’s Candy Coated Milk Chocolate Pieces Heart Cane.

Valentine’s Day is for Giving Kisses
Of course, it wouldn’t be Valentine’s Day without kisses…Hershey’s Kisses Chocolates! Shower your family with messages of love using newHershey’s Kisses Conversation Candies. Exclusive to Target retailers, this unique twist on the classic features seasonal sayings on the foils such as “XOXO” and “BE MINE.” Boost the fun and hide the candies around the house so your kids will find them throughout the day and know that you are always thinking of them.

Share the joy of Hershey’s Kisses Chocolates with all of your Valentines in a seasonal candy dish. Mix Hershey’s Kisses Chocolate Truffles,Hershey’s Kisses Milk Chocolate with Almonds and Hershey’s HugsCandies in festive foils and leave them out at home to make all of your guests smile.

Make this Valentine’s Day extra sweet and say more with new Kisses Deluxe Chocolates. Twice the size of an original Hershey’s KissesChocolate, new Kisses Deluxe Chocolates have a creamy chocolate center surrounding a whole roasted hazelnut, finished with delicate crisps and smooth milk chocolate. These decadent treats are sure to leave your special someone love-struck.

Hershey Valentine’s Day offerings are now available at retailers nationwide. Hershey’s Kisses Conversation Candies are available exclusively at Target for Valentine’s Day 2016.

For more Valentine’s Day basket inspiration, product information and delicious recipes, visit www.CelebrateWithHersheys.com.

About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 22,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s,Hershey’s Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through ‘Nourishing Minds,’ a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai andMumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

To learn more –
Visit: www.thehersheycompany.com