Food & Beverage
See Ya, Steel Drums. Move Over, Maracas. Pringles® Cans Shake Up Summer Jam Program
Pringles spices up the summer music scene with fan sweepstakes and one-of-a-kind videos
BATTLE CREEK, Mich., July 10, 2015 /PRNewswire/ — Everyone loves a good beat and you can use just about anything to create one. This summer, Pringles® put that theory to the test. Whether you bop it like a drum or shake it like a maraca, a Pringles can is not just a can of irresistibly crunchy crisps – it’s an instrument and a ticket to this summer’s hottest music.
As part of Pringles’ first Summer Jam program, GRAMMY® Award-winning band Train teamed up with the iconic salty snack to spread the news and invite their fans to join them on tour. Through November 30, music lovers can enter for a chance1 to see Train or another Live Nation® concert2 by simply buying a specially marked can of Pringles and entering the code on Pringles.com/music. Just two steps and you and a friend could find yourself at a VIP concert experience unlike any other.
“Summer is the time of year when people are looking to let loose with friends, and we’re helping to fuel those moments by bringing together two summertime staples – music and Pringles,” said Mark Miller, director of marketing, salty snacks. “Whether it’s an impromptu dance party on the beach or rocking out backstage at a Train concert, Pringles is the ticket to all summer music experiences.”
The fun doesn’t stop there. Pringles also searched far and wide to challenge the world’s top percussionists to infusePringles crisps and cans into their music. The result? Six epic videos ranging from heavy metal drummers to classically trained musicians – and everything in-between. The challenge was even accepted by Australia’s EDM extraordinaire and YouTube sensation, M4Sonic, who grabbed some Pringles and took to his Launchpad to compile this electronic mash-up of crunching, popping and can-thumping.
Click below to get inspired by all six of the Percussion Prodigies:
- Pringles Launchpad – M4Sonic
- Pringles Drum Battle – George “Spanky” McCurdy and Ulysses Owens Jr.
- Pringles Drum Set Solo – Stanley Hampton
- Pringles Heavy Metal Drum Set Solo – Tamas Vajda
- Pringles Theremin – Levy Lorenzo
- Pringles Stage Percussionists – Ameenah Kaplan, Manny Osoria, Jesse Armerding
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands –Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016.
