Refresh In An Instant With New ICE BREAKERS COOL BLASTS Chews

First-to-Market Breakthrough in Cool Delivers Icy Freshness Instantly

HERSHEY, Pa., April 8, 2015 /PRNewswire/ — Feel fresh and ready in an icy instant with a new kind of breath freshener. The Hershey Company (NYSE: HSY) today introduced Ice Breakers Cool Blasts Chews, which provide an icy cool blast of freshness in a quick-dissolving chew. A new alternative to traditional breath fresheners, Ice Breakers Cool Blasts Chews rapidly dissolve and release a cool blast of instant freshness.

Powered by Ice Breakers cooling crystals, this first-of-its-kind breakthrough in cool provides uniquely fast-acting and long-lasting breath freshening effects, which make users feel ready to engage in whatever opportunity comes next. The rapid dissolve of Ice Breakers Cool Blasts Chews allows individuals to quickly and discretely use before and during any social interaction.  

According to a recent online poll, nearly half of singles¹ say fresh breath is the most important component of prepping for a date, even more so than their outfit. Quick-dissolving Ice Breakers Cool Blasts Chews provide the confidence people need to tackle every social interaction with immediate, longer-lasting freshness.

“Hershey is dedicated to offering our fans new and differentiated products that fit with their needs and taste preferences,” said Bill Blubaugh, Director of Refreshment. “As consumers seek out faster, more discreet ways to freshen breath, Ice Breakers Cool Blasts Chews offer a solution that provides long-lasting freshness in an instant.”

Available in an innovative 0.8-oz. slide pack, Ice Breakers Cool Blasts Chews come in spearmint and peppermint flavors and are now available at mass, grocery, drug and specialty retailers nationwide (SRP $2.09)

About The Hershey Company
The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 13,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands worldwide that drive over $7.1 billion in annual revenues, includes such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher and Ice Breakers. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere. 

At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society.  This means contributing to a better life for its employees, consumers, communities, and, ultimately, creating a bright future for children in need.  This commitment is exemplified by Milton Hershey School, established in 1909 by the company’s founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care — thriving as direct beneficiaries of The Hershey Company’s success.

¹ Match.com. Annual “Singles in America” Survey.