Realme Surpasses 200 Million Shipments, Targets Premium Market with Upcoming Realme GT 5 Pro

Highlights

• Realme, a Chinese smartphone manufacturer, achieved 200 million phone shipments within just five years, becoming one of the five fastest companies in its industry.
• Realme’s international sales demonstrate its success beyond China.
• Realme is now part of BBK Electronics and joins major consumer hardware brands like Oppo and Vivo as one of its flagship consumer devices.
• Realme maintains its top 10 position despite a significant decrease in global smartphone brands.
• Counterpoint Research predicts a drop from over 700 global smartphone brands in 2017 to approximately 250 by September 2023.
• Realme’s Realme GT 5 Pro targets the premium market with features including Qualcomm’s Snapdragon 8 Gen 3 chip and Sony’s Lytia camera sensor.
• Realme’s move into the premium market fits with its larger strategy of reaching a wider consumer base.
• Competition with Xiaomi: Xiaomi’s recent introduction of its 14 Pro smartphone equipped with Qualcomm’s Snapdragon 8 Gen 3 chip has introduced competition in the premium smartphone sector.
• Realme’s entrance into premium devices underscores their dedication and ambition in an ever-evolving global smartphone industry.

Chinese smartphone manufacturer Realme has achieved a significant milestone by shipping over 200 million phones within just five years of its establishment. The majority of these shipments were made outside of China, positioning Realme as the fifth fastest smartphone maker to reach this impressive milestone, according to data from market analytics firm Counterpoint Research.

Owned by BBK Electronics, a major player in the consumer hardware industry that also owns popular brands like Oppo and Vivo, Realme announced that it reached the 200 million mark in the second quarter of this year.

Realme has achieved a remarkable feat by shipping over 200 million phones in just over five years since its inception, with a significant portion of these shipments occurring outside of China. Counterpoint Research data highlights that only four companies—Vivo, Huawei, Samsung, and Apple—have reached this milestone in a shorter time frame, making Realme the fifth-fastest smartphone maker to do so. Notably, only 14 companies globally have surpassed the 200 million phone shipment mark.

Expressing pride in Realme’s accomplishment, Xu Qi, Chief Marketing Officer, emphasized the company’s resilience in a market that initially had over 700 smartphone brands. Realme has consistently held a position among the world’s top 10 brands for the past five years, a notable achievement considering the significant reduction in the number of smartphone brands globally—from over 700 in 2017 to approximately 250 as of September 2023, as reported by Counterpoint Research.

Looking ahead, Realme is gearing up to enter the premium smartphone segment with the imminent launch of the Realme GT 5 Pro. This upcoming device is poised to be among the pioneers featuring Qualcomm’s latest high-end chip, the Snapdragon 8 Gen 3, and will boast Sony’s advanced Lytia camera sensor. This strategic move into the premium market aligns with Realme’s broader goal of diversifying its product portfolio and reaching a wider consumer base.

Despite this ambitious move, Realme faces competition in the premium smartphone space, with Xiaomi recently introducing the Xiaomi 14 Pro, also equipped with the Snapdragon 8 Gen 3 chip. As the smartphone market undergoes continuous evolution, Realme’s deliberate foray into premium devices underscores its commitment to innovation and its aspirations to solidify its standing as a key player in the ever-evolving global smartphone industry.