Retail Refined: Qatar Duty Free Strengthens Offer At Hamad International Airport With Four Monobrand Boutique Openings This December

Qatar Duty Free (QDF) has last week opened four new monobrand boutiques from Bally, Mont Blanc, Ralph Lauren and Tag Heuer, further enhancing Hamad International Airport’s (DOH) reputation as a world class retail destination. The unveilings coincide with the festive season to deliver aholiday shopping experience like no other.

Qatar Duty Free Senior Vice President, Mr. Thabet Musleh commented: “Remaining at the forefront of shopper experience is an ongoing journey – one of constant refinement and investment to ensure iconic brands have the ultimate platforms for engagement and storytelling.  Bally, Mont Blanc, Ralph Lauren, andTag Heuer are four timeless brands with which we have enjoyed long partnerships. We are delighted to give shoppers at HIA the opportunity to engage with them, particularly during this festive season for an elevated holiday shopping experience in new and improved spaces.”

BALLY: REDEFINED IN A NEW LOCATION

Bally, a symbol of Swiss craftsmanship and contemporary style, has unveiled its relocated outlet at Concourse A. The new store offers an extensive range of menswear and womenswear, with the updated Bally retail concept providing a more spacious environment, inviting travellers to discover the essence of timeless elegance.The new location of the Bally boutique at the airport is situated alongside a line-up of affordable designer brands such as Michael Kors and Coach, providing travellers convenience and access to shop from a variety of high-quality products at competitive prices.

RALPH LAUREN: UNVEILING A FLAGSHIP STORE

QDF now proudly hosts the second flagship Ralph Lauren store atthe south nodelocated in Concourse A. This flagship concept combines offers for Men, Women, and Children – the only airport in the world to offer the full product range – curating a selection of the iconic brand’s signature apparel and accessories. The elevated consumer experience marks a significant milestone in the Ralph Lauren’s premiumization drive in travel retail.

MONT BLANC: ELEVATING ELEGANCE

The newly renovated Mont Blanc Boutique at Hamad International Airportfeatures its brand-new NEO Lumière store concept. The boutique delivers an expression of the brand unrivalled in travel retail, showcasing the brand’s exquisite collection of fine writing instruments, timepieces, leather goods, and accessories. Travelers can indulge in the epitome of craftsmanship at this new retail haven located close to the main departures area and Concourse B, offering an expansive environment that showcases a broader multicategory offer. The highlight of the space is the “My Mont Blanc” customization area, where leather gift tags can be embroidered, adding a personal touch to purchases.

TAG HEUER: A GLEAMING UPGRADE

Tag Heuer, synonymous with precision and innovation, has unveiled an upgraded permanent kiosk at HIA. Enhanced with striking LED illumination, new merchandising units, and a broader product range, the Tag Heuer store delivers an eye-catching space – replete with a vintage Porsche – in which shoppers can explore the latest in Swiss watchmaking excellence.

About Qatar Duty Free

Featuring over 200 retail and dining outlets, Qatar Duty Free (QDF) is creating a new airport experience while reinventing airport shopping and dining for a new generation of travellers. Since its initial conception in 2000, with less than 50 staff members, QDF has grown to over 4,000 employees from 62 nationalities.

We offer diverse eating and shopping opportunities and unique ways to enjoy Hamad International Airport as well as being the launch pad for experiences not found anywhere else.

QDF sits within a unique, wider eco-system that also includes Qatar Airways (the parent company) and Hamad International Airport. This ‘trinity’ model of airport, retailer and airline creates a world-class airport retail experience for passengers. Each company harmonises with the other as part of an integrated ecosystem. Together, we provide our shared customer base with a 5-star experience, including innovative retail products, global brand firsts, exclusives and exceptional dining opportunities.

Qatar Duty Free has been named the ‘World’s Leading Airport Duty Free Operator 2022’ and ‘the Middle East’s Leading Airport Duty Free Operator 2022’ in the World Travel Awards. QDF also won the 2022 “Best Customer Experience Airport Retailer” at Global Brands Magazine Awards, and recently scooped an unprecedented 12 titles at the Airport Food & Beverage (FAB) + Hospitality Awards 2023, including Airport Food & Beverage Offer of the Year. The award-winning travel retailer also scooped the top prize of Airport Retailer of the Year at the 2023 Frontier Awards, along with the Best New Shop Opening and Outstanding Contribution titles.

Hamad International Airport won the “World’s Best Airport for Shopping” at the SKYTRAX World Airport Awards 2023, attributed to Qatar Duty Free retail and F&B strategy to offer the best experience for passengers at the airport.