Pop-Tarts® Transforms Los Angeles’ Own Hollywood & Highland Into Epic PB&J Obstacle Course On National Peanut Butter And Jelly Day

Pop-Tarts Turned to Teen Fans for Ideas on How to Celebrate New PB&J Flavor

BATTLE CREEK, Mich., April 3, 2015 /PRNewswire/ — In honor of the irresistible new Frosted PB&J Strawberry flavor, Pop-Tarts unveiled a larger-than-life PB&J-filled celebration in Los Angeles during yesterday’s National Peanut Butter and Jelly Day. After asking teens for their Crazy Good ideas on how to celebrate the newest flavor, Pop-Tarts created a massive PB&J filled obstacle course that included a 36-foot slippery slide into a pool of peanut butter. Over 9,000 pounds of peanut butter, peanut oil and strawberry jam were used to bring it to life. The event also had PB&J Pop-Tarts sampling stations and a celebrity meet-and-greet.

“PB&J was one of our most requested flavors, and we knew we had to go big or go home, which is why we turned to our die-hard teen fans,” said Aleta Chase, director of marketing for Pop-Tarts. “So, we teamed up with teen social media superstars to encourage their followers to tell us how they’d celebrate the newest Gone Nutty! flavor… and we were not disappointed!”

Pop-Tarts certainly had a lot of out-of-the-box ideas to choose from. One teen wanted a gingerbread house made entirely out of PB&J Pop-Tarts. Another suggested a PB&J-fueled karaoke machine. In the end, 16-year old Gabrielle Johnson’s idea of a PB&J slippery slide broke through as the winner to be a part of the obstacle course at the Hollywood & Highland shopping center yesterday, where teens ran the course and got more than their fill of peanut butter and jelly.

“It’s so cool that Pop-Tarts has made my PB&J slippery slide a reality,” said Gabrielle Johnson. “I love the new PB&J Pop-Tarts, and every time I have one, I will remember this day.

As if a giant PB&J-filled obstacle course wasn’t big enough, Pretty Little Liars actress, Janel Parrish surprised the crowd as the official Pop-Tarts PB&J Day celebration guest of honor.

“I had so much fun celebrating the arrival of the new Pop-Tarts PB&J flavor yesterday,” said Janel Parrish. “It’s so cool that everything at the event was submitted by teens all around the country!”

Made with real peanut butter and strawberry jelly-flavored filling, new Frosted PB&J Strawberry Pop-Tarts are available at retailers nationwide.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016.