Pop-Tarts® Rocks The Flavor This Summer With New Crazy Good™ Varieties

Teens can Vote for Favorite Pop-Tarts to Score Awesome Prizes

BATTLE CREEK, Mich., June 24, 2015 /PRNewswire/ — Pop-Tarts® is bringing its tastiest toaster pastries together with hot summer music through its “Rock the Flavor” promotion. Teens can get their hands on the latest flavors – including Frosted Blue Raspberry, Frosted Cinnamon Roll and Frosted Chocolatey Strawberry.

Fans can visit RockTheFlavor.com to vote on their favorite flavor for chances to win big – like a year’s worth of Pop-Tarts, cash-loaded gift cards and other sweet prizes.

“We wanted to give teens the opportunity to weigh-in on our latest flavors through an online experience blending two things they love – Pop-Tarts and music,” said Aleta Chase, director of marketing for Pop-Tarts. “We’re excited to see which flavor will win and become lead singer of the Pop-Tarts band!”

While sweet and sour Frosted Blue Raspberry is a permanent addition to the Pop-Tarts family, gooey Frosted Cinnamon Roll and decadent Frosted Chocolatey Strawberry are limited-edition and available now at retailers nationwide. Teens can also sample the three flavors at two free Crazy Good Summer concerts this summer featuring some of the hottest music acts out there.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through ourBreakfasts for Better Days^TM initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016.