Shop While You Fly: PLAY Airlines’ New AI-Powered Shopping Platform Takes Off

• PLAY Airlines has partnered with InterLnkd to build an AI-powered pre-travel shopping platform that will provide customers with tailored fashion, beauty, and basics.

• North American travellers can shop at Bloomingdale’s and CVS, while European customers can visit Marks & Spencer, Selfridges, and other stores.

• The platform includes post-booking, which generates additional revenue for PLAY by catering to travellers’ pre-vacation buying demands.

PLAY Airlines has partnered with InterLnkd to establish a unique AI-powered pre-travel shopping platform, making it the first airline to offer such a service to North American travellers. This platform aims to enhance the travel experience by providing travellers with a curated selection of fashion, cosmetics, and travel needs from top brands.

The new portal effortlessly integrates with PLAY’s post-booking process, allowing travellers to explore and purchase vacation needs while preparing for their trip. This novel method not only improves convenience but also generates more cash for the airline—at no extra expense to the traveller. InterLnkd’s clever matching engine tailors product selections to each passenger’s specific demands, resulting in a personalised shopping experience that is consistent with their trip intentions.

Curated Options Across Continents

Travellers flying with PLAY may now choose from an extensive selection of high-quality brands. Customers in North America can visit prominent establishments such as Bloomingdale’s and CVS to browse trusted US brands before embarking on their trip. Meanwhile, PLAY passengers in Europe can select from a wide range of high-street and premium brands, including Marks & Spencer, WHSmith, Selfridges, Harvey Nichols, and Asos.

The platform’s AI-powered solution customises products based on the destination and travel schedule, providing users with an additional layer of convenience and relevancy. Whether travellers want to stock up on beauty, clothing, or basics, they can do so with a few clicks, avoiding the need for last-minute shopping visits.

A Step Forward for Airline Retail Innovation

The launch of this pre-travel buying platform at the recent World Aviation Festival represents a watershed moment for PLAY Airlines, as it redefines the position of airlines in the retail arena. The agreement demonstrates PLAY’s commitment to improving the passenger experience and introducing creative solutions to address changing traveller needs. By including this shopping capability in its services, PLAY is setting a new standard for airline ease and customer engagement.

The agreement reinforces InterLnkd’s ambition to be the go-to e-commerce partner for the tourism industry. The company has already made progress in this market, raising £1 million in venture capital and forming strategic collaborations with major travel companies such as Wizz Air and Thomas Cook. InterLnkd’s expertise in curating travel-specific retail experiences complements PLAY’s mission to provide extra value to its clients.

Expanding Opportunities in AI-Powered Retail

As travellers choose convenience, PLAY’s AI-powered platform provides an effective and simplified option for pre-travel purchasing. Passengers may quickly stock up on vacation necessities, from everyday things to luxury purchases, all through PLAY’s user-friendly interface. For PLAY, this leads to a hassle-free, cost-free revenue stream generated by its passengers’ shopping behaviours on both continents.

This cooperation benefits both PLAY and its customers. Passengers receive a new level of care and flexibility, while PLAY benefits from a cutting-edge solution that increases customer happiness and adds value beyond the flight itself.

PLAY Airlines is distinguishing itself as an industry pioneer by leveraging InterLnkd’s smart purchasing platform to address the growing demand for digital convenience while also improving the overall travel experience for passengers on both sides of the Atlantic.