Paranormal Activity cinematographer brings Halloween chills into the home with Philips Hue

Amsterdam, The Netherlands – Nothing is scarier than a creepy movie or haunting TV show. To create these chilling effects on-screen cinematographers use light to heighten fears, build suspense and, ultimately, intensify the terror lurking in the shadows. This Halloween Royal Philips, the global leader in lighting, has collaborated with John W. Rutland, cinematographer of the upcoming supernatural horror film Paranormal Activity: The Ghost Dimension in theatres worldwide from October 21, to demonstrate how the scary effects on the big screen can be brought to life at home with Philips Hue connected lighting system. His tips and tricks are captured in both video and written guides developed in collaboration with Philips Hue.

“Cinematographers use every shade, color and intensity of light to create the nightmarish scenes fans know and love,” said John W. Rutland, cinematographer of Paranormal Activity: The Ghost Dimension. “With Philips Hue there are more than 16 million color options and a variety of third-party apps that enable people at home to easily transform a serene and inviting space into a tension-filled, bone-chilling setting for Halloween, with just the swipe of a finger.”

Throughout his career, John W. Rutland has used light to hide and reveal some of the scariest monsters, spirits and killers on screen in films like the upcoming Paranormal Activity: The Ghost Dimension, and recent chillers, Exists and Lovely Molly, consistently keeping viewers on the edge of their seats. In collaboration with Philips, Rutland has revealed some of the lighting magic he uses to create spine-tingling scenes. Halloween enthusiasts now know how to create the ultimate quick-start haunted house using connected lights from Philips Hue and the spookiest of the nearly 450 third-party apps available.

“Philips Hue engages your senses by delivering limitless possibilities for any moment in the home,” said Leonardo Avezzano, Product Marketing Director of Philips Hue. “We get excited when we see people get creative with Philips Hue connected lights and Halloween is the perfect occasion for people to really let go and create their own unique, chilling atmospheres – giving trick-or-treaters an added scare for the holiday.”

Don’t forget: Philips Hue connected lighting system isn’t just for Halloween; you can interact with light to enhance any moment, increase peace of mind or simply enjoy endless new light and color experiences.

The extensive Philips Hue connected ecosystem includes Philips Hue Lightstrip Plus, portable lamps such as Philips Hue Go, dual-lighted lamps such as Philips Hue Beyond, control devices such as Philips Hue tap and Apple Watch as well as bulbs and spotlights. Now, Philips Hue also integrates with Apple HomeKit, making light even more essential in the Internet of Things. For more info on the Philips Hue growing range of products and apps, or to see some of the light scenes created by the Philips Hue community, visit: www.meethue.com