High-profile marketing campaign failures highlight the importance of cultural sensitivity, authenticity, and understanding the audience. Missteps like McDonald’s “Dead Dad”...
Frequent flyer programs have become key revenue drivers for airlines, resulting in huge profits. Revenue comes from membership fees, co-branded credit cards, point sales, dynamic pricing,...
YouTube is limiting recommendations of certain health and fitness videos to teens to prevent negative self-perception. The platform will restrict content that idealises specific body types...
Seven & I Holdings has rejected a $38 billion takeover bid from Canada’s Alimentation Couche-Tard, citing undervaluation and regulatory risks. The offer, valued at $14.86 per...
Family offices are set to grow from 8,000 to 10,720 by 2030, with assets projected to exceed $5.4 trillion. North America leads the expansion, with family...
Tiger Woods launches Sun Day Red, a lifestyle brand inspired by his passion for golf and commitment to quality. The brand offers premium apparel, accessories, and...
Surf beaches boost local economies through tourism spending, job creation, and economic growth. Proximity to surf beaches enhances property values, increasing tax revenue and economic stability....
While quantum computing is still in its early stages, this revolutionary technology is transforming the igaming industry with its unique processing power and impressive speed. This...
Volvo has revised its 2030 goal to include hybrid vehicles alongside fully electric cars due to changing market conditions. The company cites a slowdown in EV...
Samsung is integrating Technogym’s fitness content into its Smart TVs, offering users a variety of on-demand workouts and exercise sessions. The partnership aims to enhance the...
Medicare’s new ability to negotiate prescription prices aims to cut beneficiaries’ out-of-pocket expenditures and enhance access to critical medications. The approach promises improved openness in drug...
