Beauty and fashion brands are adapting to the potential TikTok ban by expanding their marketing efforts to other platforms such...
Budget-conscious consumers increasingly prefer debit cards and cash to maintain financial control, avoid debt, and curb impulsive spending. Businesses are adapting by incentivising debit and cash...
Brands are increasingly employing streaming TV commercials to reach out to specific audiences as more streaming services offer ad-supported plans. Small and developing brands, such as...
Whether you’re a graphic designer, a marketing lead or a copywriter, creating a brand can naturally be equal parts challenging and rewarding no matter your skill...
Women have long faced the challenges of menopause, a natural phase of life that typically begins in the late 40s to early 50s. Yet, despite its...
Crocs has introduced matching clogs for humans and their pets, sparking a fun new trend among fashion-forward pet owners. This release is part of Crocs’ “Croctober”...
Economic downturns, technology improvements, and shifting workforce expectations that prioritise flexibility and work-life balance are all contributing to an increase in layoffs among Generation Z. Many...
Walmart launched Wallaby, a retail-specific AI model, to improve personalised shopping and customer service experiences by leveraging decades of corporate data. New AI initiatives include a...
Northern Ireland’s video game sector is quickly increasing, providing over £200 million to the local economy and creating numerous job opportunities across a wide range of...
Climate change, pests, and restricted access to resources are among the obstacles that Africa’s smallholder farmers face as they strive for food security and economic development....
Transforming a centuries-old industry is no easy feat, and the real estate sector, deeply rooted in traditional practices, has been especially slow to adapt. For generations,...
