Nike is Expanding its Digitally Connected Marketplace with JD Sports and Zalando

• Starting in fall, Nike is partnering with two of Europe’s leading retailers, JD Sports and Zalando, to offer linked membership to their customers.
• The two connected partnerships are the first for Nike in Europe. Nike launched its first connected partnership in North America with Dick’s Sporting Goods in October 2021.
• Some of the shopping benefits include connected inventory, new digital experiences and access to Nike Member exclusive product.
• Nike is made better when it works with like-minded partners to serve those who love sport. The partnership reflects Nike’s goal to create the future marketplace of sport through meaningful relationships that serve and inspire sport lovers everywhere.

Starting in fall 2022, Nike begins its newest connected partnership with JD Sports and Zalando. Through these new partnerships, Nike Members can link their membership accounts with the accounts of two of Europe’s leading retailers. Benefits for shoppers include connected inventory, new digital experiences, and access to Nike Member Exclusive product. The connected partnership is a first between Nike and a European retailer.

JD is a UK based global omni-channel retailer with approximately 3,400 stores across 35 territories, including a strong presence in the UK, Europe, North America and Asia Pacific. JD Connected partnership launches end of September in the UK on the JD App, with expansion plans across key EMEA countries and stores. Zalando is a leading European online platform for fashion and lifestyle based in Germany. Founded in Berlin it brings head-to-toe fashion to over 49 million active customers in 25 markets, offering clothing, footwear, accessories, and beauty. Connected partnership launches via the Zalando App and Web, starting in Austria in October, with further roll out to Germany, the Netherlands, France, Belgium, Denmark, Sweden, Finland, Italy and Poland.

Nike launched its first connected partnership with Dick’s Sporting Goods in October 2021. By using the power of digital, Nike and its partners are creating new paradigms for how brands and retailers can work together to deliver product, experiences, and services. These partnerships further fuel Nike’s ambition to create the future marketplace of sport through meaningful relationships that serve and inspire sport lovers everywhere. A marketplace enhanced through digital, that deepens relationships between Nike and our consumers across all channels, including partners.

Source: Nike