Nike 24.7: A Game-Changing Apparel Collection for Everyday Athletes

• Nike 24.7 is a versatile sport-to-lifestyle clothing line that incorporates novel fabrics providing all-day comfort and style.
• The collection featuring fitted silhouettes, premium materials, and a clean and contemporary look was launched globally on January 25.

Nike forges ahead as a disruptor in performance and style and launches Nike 24.7, originating as an all-new activewear collection created to cater to athletes clocking 24/7. This, their recent collection, lends runway-hip pieces with a sport-lifestyle thread, partnering with not-usual versatile pieces that are concentrated on wick-away ad-free, steering on benchmarks of comfort, gear, and style.

Released worldwide on January 25 at nike.com and select retail doors from January 30, the high-calibre collection further traces the inspiring people who execute their everyday tasks at par with the intensity and dedication they show for their disciplines.

Innovative Sportswear Style

Dapper under-runs! Wannabes who needed to show off style along with their sporty characteristics would find the perfect inspiration in the athletically inspired clothing range. This collection, motivated by Nike’s sports genetics, intermingles (all-on-show) contemporary design elements that could serve the transition between any sportiness and everyday life perfectly.

Available in two new fabrics, Nike’s compelling sportswear promotes…Dri-FIT: comfort taken to an arguably insane level.

• Impossibly Soft: A luxurious four-way spacer-knit stretch fabric that feels soft. This fabric is perfect for long hours in a comfortable form like its five-pocket trousers, chinos, joggers, sweatshirts, half-zip tops, woven shirts, casual slacks, and five-pocket corduroys.
• Perfect Stretch: Luxurious four-way fabric made for freely moving and sophisticated movement. This resists such materials as pleated skirts, cowboy-style chinos, slouchy tailored baggy pants, tailored retro wide-legged jeans, sexy textured denim tanks, and oversized pleated skirts.

Built for Every Athlete

Every piece in the Nike 24.7 collection is a testimony to the brand’s dedication to pushing innovation in every single way. There’s plenty of sporting influence throughout the collection, from locker loop details reminiscent of classic sporting products to heat-pressed internal tags featuring the brand’s signature Total Orange stripe.

For the best fits possible, the collection offers a range of women’s sizes from 2XS to 2XL, while men’s pants are available in both slim and standard fits with numeric sizing options.

Performance Meets Style Seamlessly

Nike 24.7 is designed with versatility in mind, and the line is perfect for running, working, or just going about the day. The collection’s monotone branding makes for effortless pairing, rendering a sleek, modern look that easily floats from performance into daily life.

Through unveiling this project, Nike once more asserts that innovation and design work in unison, offering a capsule that keeps pace with the athletes every hour, every day.