Meghan Markle Launches Digital Shop Featuring Her Favourite Fashion Picks

• Meghan Markle has opened a shopfront digitally on ShopMy, where fans can purchase Meghan’s favourite fashion finds through affiliate links. 
• The collection is made up of both high-street and designer pieces, with Meghan receiving a commission on the sales.

Meghan Markle is inviting fans to step into her wardrobe with the launch of her new digital shop. The Duchess of Sussex partners with ShopMy, a platform through which fans can purchase her personally curated fashion favourites – dresses, accessories, and jewellery – from her affiliate links directly.

A Private Look at Meghan’s Wardrobe

Meghan shared her ShopMy link in a post to her 2.6 million Instagram followers on Monday, giving them a glimpse into her tightly edited collection. The 32-piece capsule collection is a stylish mix of wardrobe staples in soft, neutral shades—white, beige, light blue, and black—with all-natural fabrics of linen and cashmere.

With versatile yet easy-to-wear items like a crisp white cotton t-shirt, a relaxed striped blue “boyfriend” shirt, and tailored white linen trousers, shoppers can also prepare to look their best with the black wool blazer or flowing evening gown in ivory tones, which radiates classic sophistication.

Composed by a Royal: Fusion of High-End and High Street

Just like her signature “high-low” style, the collection truly measures high-street finds with designer pieces for Meghan. This comprises labels such as Theory, Reformation, Polene, Madewell, and J Crew under the same roof. Besides the mix of price points: a £99 Uniqlo trench coat along with £595 worth of brown leather slip-on sandals from Saint Laurent because this helps to make her chic style accessible.

Turning Fashion into Entrepreneurship

With the launch of her store on ShopMy, Meghan is capitalising on the expanding affiliate marketing momentum. Creators on the platform will earn on purchases made through their links, with earnings between 10 and 30%. Meghan is upfront that she is financially motivated with this shop, as some of the dollars earned from the sale of items will be commission.

A Confirmed Fashion Trendsetter

The Duchess is quite famous for her fashion influence. Over the years, her choices ignited shopping frenzies. She wore a white coat by Canadian brand Line the Label when she announced her engagement to Prince Harry in 2017; the demand was heavy enough to crash the brand’s website. The same happened after she carried a £500 Strathberry midi tote bag a month later: the bag was sold out worldwide in just 11 minutes.

Returning to Her Lifestyle Roots

Meghan recently set up shop even as she was airing her Netflix lifestyle series, featuring her California life with garden lunches, cooking, and hosted company.

By this time, the entry means an even deeper plunge into the lifestyle business: last year, she turned to Ever – previously American Riviera Orchard – for a lifestyle strategy dealing with “beautifully crafted essentials”, artisan preserves, and tea.