Reports and Insights
Meet the Robot Influencers Earning 252 Times the Average UK Salary!
- Lil Miquela is the highest earning robot influencer, predicted to make almost £9million this year!
- Cartoony noonoouri is the second biggest virtual influencer – she could earn £1.3million by the end of the year
- Miquela’s virtual rival Bermuda claims fourth place – she could earn £440,182.48 in 2020
- Robot influencers earn up to 252 times more than the average UK salary!
The number of Instagram influencers has increased dramatically over the past few months, with interest rising by 137% since March*.
But what if you discovered some influencers were earning 200 times more than you, and they’re not even real people? The rise of virtual influencers on Instagram has led OnBuy, with the help of Influencer Marketing Hub’s Sponsored Post Calculator, to investigate who is making the biggest waves and just how much they are earning.
RESULTS:
Claiming first place is the famous Lil Miquela (a.k.a. Miquela). 2.5million followers and a new music video proves her social influence, and she’s predicted to earn a staggering £8,960,649.43before year is out. That’s252 times more than the UK’s average annual salary**!
The second biggest robot influencer on the scene is noonoouri. Her image is more cartoony thanMiquela, but her reach is no less realistic! Lobbying for issues such as the environment, equality and animal cruelty, she could earn a staggering £2,273,555.65this year.
Japanese virtual girl imma jumps into third place. Providing a glimpse into Japanese art, culture and film, her kawaii posts reach 237,000 users and earn her £498,303.44 a year.
Miquela’s fictional rival on the Instagram scene is Bermuda, who claims fourth. It appears the marketing stunt that created this rivalry was a success, as she’s predicted to earn £440,182.48this year alone!
Fifth, sixth and seventh place go to Bermuda’s on-off boyfriend Blawko who will rack up £159,326.38, Shuduwho’s predicted to achieve £96,108.14before 2021, and Ami Yamato who’ll earn £53,400.86.
To make the top ten, other entries include:
- RIA (@ria_ria_tokyo) – £34,895.75 yearly earnings
- Plustic boy (@plusticboy) – £34,405.85 yearly earnings
- LilWavi (@lil_wavi) – £31,125.46 yearly earnings
Not all virtual influencers make waves as big as the top ten. In 20th place is Mabô, whose character is well-designed and interesting, but the small number of followers and posts means she will only earn £17.36.
She is followed by Africa’s first virtual influencer Aba Wils in 19th place, who is still yet to find fame – she will earn just £223.71.Robot influencers are still a relatively new concept, however, so it may be interesting to see how those further down the table will fare in a couple of years!
Please see the full blog post for more information here: https://www.onbuy.com/gb/blog/the-highest-earning-robot-influencers-on-instagram~a243/
*According to UK data from Google Trends
**UK average salary was obtained from the latest ONS data.
