Mastercard and Cirque du Soleil unveil partnership, Priceless Experiences

From preferred seats to backstage access, cardholders can now enjoy Priceless Experiences with Cirque du Soleil

Mastercard announced a multi-year deal with Cirque du Soleil Entertainment Group to be the official partner of Cirque du Soleil Touring Shows in Canada. Beginning this month, Mastercard will make a suite of offers and benefits available to cardholders, allowing them to experience the magic of Cirque du Soleil like never before.

“Mastercard is continually innovating to bring people closer to their passions in new and exciting ways through our Priceless platform,” said Shawna Miller, vice president of Marketing and Communications for Mastercard in Canada. “Our partnership with Cirque du Soleil gives cardholders unparalleled access to creativity, unique entertainment experiences, and the inspiration to Start Something Priceless.”

Under the partnership, Mastercard cardholders will have access to Priceless experiences with Cirque du Soleil in Canada including shadowing a Cirque performer backstage, sharing dinner with the crew, and attending Cirque Camp to learn performance and artistic skills. Cardholders will also have access to preferred seating at all shows in Canada, as well as discounts on Canadian touring shows and Las Vegas resident shows.

“Mastercard is known for creating Priceless experiences for its cardholders, and as a world leader in live entertainment, Cirque du Soleil brings wonder and delight to audiences around the world every day,” Richard Davies, Vice President, Corporate Alliances at Cirque du Soleil.  “Our partnership is a natural fit and we’re excited to be working with Mastercard to create experiences that entertain, inspire and connect people in meaningful ways.”

Benefits available to cardholders under the partnership include:

• Exclusive Priceless Experiences:
  • Walk in Cirque Shoes: shadow a performer backstage, share dinner with the crew and enjoy a live show from preferred Mastercard seats
  • Cirque Camp: learn Cirque performance and artistic skills, experience a guided tour, and receive a parting gift

• 15% off at Canadian touring shows
• 20% off at Las Vegas resident shows
• Access to presale windows
• Access to premiere night tickets
• Access to Mastercard VIP Experience
• Mastercard Preferred Seating at shows across Canada

Only cardholders can access Priceless Cities® experiences in Toronto, Montreal and 42 other Priceless Cities around the globe. To register for the latest news on Priceless Cities and experiences, visit www.priceless.com. 

About Mastercard

Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

About Cirque du Soleil Entertainment Group
Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and went on to become a world leader in live entertainment. Established in Montreal, the Canadian organization has brought wonder and delight to over 190 million spectators with productions presented in close to 450 cities in 60 countries. Cirque du Soleil Entertainment Group currently has over 4,000 employees, including 1,400 artists, from nearly 50 countries.

Cirque du Soleil Entertainment Group creates content for a broad range of audacious projects. On top of producing world-renowned shows, the organization has extended its creative approach to a large variety of entertainment forms such as multimedia productions, immersive experiences, theme parks and special events. Going beyond its various creations, Cirque du Soleil Entertainment Group aims to make a positive impact on people, communities and the planet with its most important tools: creativity and art. For more information about Cirque du Soleil Entertainment Group, please go to cdsentertainmentgroup.com.

Source: Mastercard