LVMH and Jonathan Anderson enter in a new partnership

LVMH announces today an agreement with designer Jonathan Anderson for the development of his London-based J.W. Anderson brand. He remains the majority shareholder of the company.

Pierre-Yves Roussel, Chairman and CEO of LVMH Fashion Group announces the appointment of Jonathan Anderson as Creative Director of Loewe.

 “When Delphine Arnault and I first met Jonathan, we immediately felt that we could help him express the full potential of his innovative, fast emerging and already influential brand. While discussing our partnership and as we got to know him better, it became clear that his understanding of all creative facets of a brand and his capacity to transform tradition into an exciting vision for the present would make him also the perfect Creative Director for Loewe,” said Pierre-Yves Roussel.

Jonathan Anderson said:  “For me, the process that led to this exciting partnership has been a natural one. LVMH has the resources and expertise in sharp, modern luxury and I believe we can work together to create something new. I am equally thrilled to join the house of Loewe, one of the oldest leather-goods houses in the world, where I have found an exceptional craftsmanship combined with purity and lightness.”

“I am delighted to welcome Jonathan Anderson to Loewe to leverage the unique heritage of the house. His talent and his enthusiasm for the brand will definitely move Loewe forward to the next chapter of its history,” declared Lisa Montague, Chief Executive Officer of Loewe.

Born in Northern Ireland, Jonathan Anderson, 29, studied at the London College of Fashion and started his career in 2008 designing Menswear. He quickly expanded into womenswear, gaining the immediate attention of the fashion world for his exacting cut, his mix of traditional and modern and his approach in exploring the ideas of a shared wardrobe.

Loewe, the luxury Spanish retailer specialising in leather goods founded in Madrid in 1846 and owned by LVMH Group since 1996, is a global brand distributed around the world. Known for its exceptional leather know-how and remarkable craftsmanship, Loewe is also committed to support art and culture through its eponymous foundation.