Generational Glide: The Legacy of the 2024 Puma Easy Rider

• The 2024 Puma Easy Rider returns with its iconic design, bridging generations and paying homage to its heritage as a pioneering jogging and terrace culture staple.
• Featuring the original federbein outsole and retro-inspired color schemes, the Easy Rider is now available in full-size runs for the whole family, launching on March 23, 2024, across Puma’s online and offline retail channels.

Introduced almost a half-century ago in 1977, the Easy Rider now makes a wider return for 2024. A game-changing design that revolutionized the jogging craze of the 1970s, the Easy Rider was later adopted by football casuals, becoming a staple of terrace culture.

One of the first outdoor-specific soles in the sports footwear market, the Easy Rider’s federbein (shock absorption) outsole is built with conical-shaped studs that dampen impact. Part of the shoe’s design DNA, this studded sole unit is the Easy Rider’s most visually distinct feature. The new Easy Rider’s wedge-shaped profile, heel counter, and superlight padded nylon upper pay homage to the original.

The comeback of the retro runner establishes a generational link through design, which is reflected in Easy Rider’s latest campaign that commemorates the importance of family ties.

Previously, PUMA unveiled two premium, limited-edition colorways of the Easy Rider. Now, the silhouette returns in two new classic, ‘70s-inspired color schemes, in full-size runs for the whole family.

The PUMA Easy Rider is available in “Black” and “Yellow” colorways starting March 23, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.

Source: PUMA