Mountain Dew is reintroducing the word “mountain” in its logo for the first time in nearly 20 years, launching a fresh design emphasising its rustic roots....
The short-term concentration on metrics such as clicks and conversions in performance marketing can damage brand identity and client loyalty, putting long-term success at risk. Over-optimization...
SanLucar wins 2024 “Excellent Brand Reputation in Fresh Produce, Europe” award at the esteemed Global Brand Awards. The Global Brand Awards, hosted annually by Global Brands...
Ratan Tata, who died on October 9, 2024, was a visionary leader whose revolutionary approach modernised the Tata Group, propelling it to worldwide dominance through strategic...
New York City has evolved from a conventional financial centre to a worldwide digital hub, where the combination of finance and technology promotes innovation and attracts...
Freemove Alliance wins 2024 “Best International Mobile Connectivity Brand, Global” award at the esteemed Global Brand Awards. The Global Brand Awards, hosted annually by Global Brands...
PepsiCo is responding to changing consumer trends by focussing on mini-meals and smaller snack alternatives, reflecting value-conscious purchasing habits. To address consumers’ busy lifestyles and increased...
Despite significant financing and breakthroughs in mental health care, suicide rates in the United States have hit an all-time high, emphasising the complexities of mental disease...
The Camino de Santiago is a journey that offers more than just a long walk through beautiful landscapes – it’s a spiritual, cultural, and physical experience...
Buildings rely heavily on their foundations for stability and safety—they are not another component but a vital base for the entire structure’s well-being and durability. When...
