Kona by Hyundai: A True Suv with a Progressive Character

• The All-New KONA features a progressive appearance and latest technologies
• A Hyundai first is the new head-up display with class-leading luminance, supporting safe driving by projecting information directly into the driver’s line of sight
• The KONA is an important milestone in Hyundai Motor’s journey to become the leading Asian automotive brand in Europe by 2021 

Ahead of the official unveiling, Hyundai Motor has launched a new video showing further design details of the All-New KONA, the youngest SUV in Hyundai’s European range. The KONA continues Hyundai’s new design identity, and offers a progressive character and latest technologies to create a unique proposition in the sub-compact SUV segment.

The All-New KONA’s silhouette emphasises the voluminous, aggressive body styling featuring sleek and sharp shapes. Its strong and confident visual presence is characterised by its wide stance and the twin headlamp design. The KONA also features the Cascading Grille, Hyundai’s new family identity.

Besides its progressive design, the All-New KONA offers the latest technology, making premium features more accessible for a convenient and safe driving experience. A new feature – and a Hyundai first – is the head-up display which projects key driving information directly into the driver’s line of sight. The eight-inch projected image with a class-leading luminance of 10,000 candela per square metre guarantees daytime visibility and supports safe driving.

Further information about the All-New Hyundai KONA will be released in the near future, with the official unveiling scheduled for the summer of 2017.

About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

About Hyundai Motor UK

Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top 10 car manufacturers in the UK and last year sold a record 92,510 vehicles. Hyundai Motor UK employs more than 3,000 people through its UK operations and dealer network. Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage Warranty package.