How Kinder Transformed Toy Building into a Digital Adventure

• Kinder’s Applaydu app blends physical toys with digital play, using augmented and virtual reality to create an engaging and educational experience for children.
• The app fosters creativity, problem-solving, and learning through interactive games, puzzles, and imaginative adventures.
• Applaydu showcases Kinder’s commitment to innovation, offering a safe and enjoyable digital environment while promoting a balance with traditional outdoor play.

For more than 50 years, Kinder has delighted children with its signature blend of fun and surprise, from the iconic Kinder Joy eggs to their hidden toys. Embracing the digital age, Kinder seized the opportunity to combine its beloved toys with modern technology, giving rise to the innovative Applaydu app.

The Origins of Applaydu: Where Tradition Meets Innovation

Kinder has always understood that play is more than just fun—it sparks creativity, imagination, and learning. With the launch of Applaydu, Kinder took this belief to the next level, bridging the gap between traditional toys and the digital world. More than just an app, Applaydu brings iconic Kinder toys to life using augmented reality (AR), virtual reality (VR), and interactive games, creating an immersive experience for children.

The concept behind Applaydu was simple: extend the magic of a Kinder toy into the digital space. By combining technology with play, Kinder created a platform where children can engage with their toys in exciting new ways. What sets Applaydu apart is its ability to foster creativity and learning, offering a fresh and interactive approach to play.

A Seamless Experience: Simple, Enjoyable, and Safe

Applaydu is built to be both entertaining and educational, offering an intuitive, user-friendly experience for young children. With just a scan of their Kinder Joy toy, they’re instantly transported into a world where virtual toys come to life or immersive VR landscapes await exploration. Each interaction is designed to be fun, stimulating, and full of creative possibilities.

But Applaydu isn’t just about play—it’s also a tool for learning. Educational games teach letters, numbers, and shapes, while problem-solving challenges foster critical thinking. Puzzles, interactive scenarios, and imaginative activities encourage children to craft stories and explore new worlds, all while supporting their cognitive and social development.

A New Era of Digital Play: Embrace the Future

Kinder’s commitment to innovation shines through in Applaydu. By blending the magic of physical toys with the excitement of digital play, Kinder has created a platform where children can experience the best of both worlds. But Applaydu isn’t just a new way to play—it represents the future of how children will interact with toys, technology, and their environment.

As the world evolves, Kinder continues to inspire and delight a new generation. Applaydu embodies the belief that even in a screen-driven age, there’s always room for creativity, surprise, and discovery.

Looking Ahead: Kinder’s Vision for the Future

While Applaydu introduces an exciting new way to engage with play, Kinder knows that balance is key. Digital experiences are just one piece of a child’s developmental journey, which is why Kinder continues to champion the magic of outdoor adventures, physical play, and quality family time. After all, the world beyond the screen offers just as much wonder.

As technology evolves, Kinder remains committed to creating innovative, safe, and enriching experiences for kids. Applaydu marks the beginning of a new chapter, where children can discover, learn, and grow through both digital and real-world exploration.

Kinder has always been, and will always be, a brand that sparks curiosity, fuels creativity, and celebrates the pure joy of childhood—whether in the digital world or the one right outside our door.