Khloé Kardashian’s Khloud Popcorn Launches in the US

• Khloud, Khloé Kardashian’s protein popcorn brand, will launch in the United States on April 29, 2025, at Target stores and online at Target.com and KhloudFoods.com.
• Each bag contains 7 grams of protein per serving, with flavours like White Cheddar, Olive Oil & Sea Salt, and Sweet & Salty Kettle Corn, priced competitively at $4.99 in the US, with UK pricing expected to start near £3 per bag pending distribution.

Khloé Kardashian is back in business — not with jeans or serums, but with popcorn. Her new brand, Khloud, launches this month in the United States, bringing a protein-enriched, functional snack into a category already booming with health-conscious consumers. Backed by her signature marketing reach and a clear nutritional edge, the launch is attracting global attention, including here in the UK, where protein-led snacking is one of the fastest-growing grocery trends.

What is Khloud?

Khloud is a protein popcorn brand developed to offer a snack that feels indulgent but performs like a supplement. Each serving contains 7 grams of protein, using a proprietary blend of milk proteins and flavouring dust — marketed as “Khloud Dust”.

The popcorn is:

• Non-GMO 
• Gluten-free 
• Kosher 
• Free of seed oils 
• Made from whole grain Nebraska corn
  

It’s performance-forward, designed for gym bags, lunchboxes, and post-work cravings. Kardashian described it as “a snack that doesn’t derail your goals but supports them.”

The US Launch

Khloud will launch across Target stores and online at Target.com and KhloudFoods.com on 29 April 2025. The brand will enter a US snack market valued at $122 billion, with high-protein snacks making up one of the most dynamic subcategories.

Initial flavours will include:

• White Cheddar 
• Olive Oil & Sea Salt 
• Sweet & Salty Kettle Corn
  

Prices in the US are $4.99 per bag — a competitive tier aligned with health food store favourites like SkinnyPop, LesserEvil, and Hippeas.

Why It’s Relevant to the UK Market

Here in the UK, popcorn already enjoys status as a better-for-you snack — Propercorn and Metcalfe’s are now common household names. But protein-enriched popcorn is still a relatively new concept on British shelves.

Current fitness trends indicate that Gen Z and millennial consumers are looking for easy solutions to enhance protein intake without using bars or powders.

Khloud fits perfectly into this trend, and sources close to the brand reveal that a UK debut is planned for 2026, subject to distribution partnerships.

Packaging and Branding

The branding is simple, direct, and trend-conscious. Matte bags in earthy colour tones, with lowercase typography and minimalistic labelling. It looks more like something you’d find in a Whole Foods Kensington aisle than a mass-market snack section.

The name “Khloud” is a play on Khloé’s name and the idea of lightness — a nod to both health and indulgence without the heaviness of greasy snack foods.

Not Just Another Celebrity Brand

Khloé Kardashian has a strong track record in consumer goods. Good American, the fashion brand she co-founded in 2016, surpassed $200 million in valuation, driven by inclusive sizing and premium positioning.

What makes Khloud different from other celebrity snack launches is the clear functional USP — protein enrichment, clean label status, and a lifestyle-driven tone. Kardashian is also directly involved in product development, according to reports, and is working with experienced food formulators and supply chain operators to bring the brand to scale.

Could It Work in the UK?

In short: yes — but with a few caveats.

British shoppers are increasingly prioritising high-protein, low-sugar snacks, and popcorn already enjoys a “health halo” in UK grocery aisles. However, the success of Khloud here will depend on:

• Flavour fit (UK palates can differ from US consumers) 
• Retail placement (Target-style convenience doesn’t directly map here) 
• Pricing strategy (anything over £3 per bag moves into premium snack territory)
  

If the brand can secure a listing with Whole Foods UK, Planet Organic, or a supermarket like Waitrose, it has real potential to carve out a space between indulgence and intention.

Final Thoughts

Khloé Kardashian’s Khloud popcorn brand isn’t trying to reinvent the snack, but it may be trying to elevate it. By bringing functional ingredients into a familiar format, it’s offering something consumers are increasingly asking for: convenience without compromise.

For now, the focus is the US — but with its brand equity, nutritional positioning, and wellness aesthetic, it may not be long before Khloud lands in British baskets.