Kenzo unveils New Kenzo World fragrance

Kenzo Parfums has unveiled Kenzo World, the first feminine fragrance conceived by Kenzo creative directors Carol Lim and Humberto Leon. The bursting energy of the two designers’ fashion vision infuses a sensual, dynamic and intoxicating scent.

In 2011, Carol Lim and Humberto Leon, two young self-taught Americans, became creative directors of Kenzo. They quickly connected with the core identity of the house founded by Kenzo Takada in 1970, energizing it with fresh creativity, including now iconic motifs. Introduced for the 2013 fall-winter collection, the eye motif has become a symbol of the Kenzo universe. “We loved the interpretation of the eye really informing your world,” says Carol Lim.

Now this iconic eye symbol marks the new boldly feminine fragrance from the house, Kenzo World. Designed by Patrick Li, the bottle features black rubber, pink gold and opaline, recalling the mix-and-match of colors and materials that inspire the designers and their collections. The stylized eye is an invitation to experience Kenzo World, a world to be explored right from the name printed in Braille on top of the box.

The olfactory creation is signed by perfumer Francis Kurkdjian, whose creative approach resonates with that of Carol Lim and Humberto Leon, a bold mixing of materials and styles to explore new directions. The flowery trail of Kenzo World is a surge of intoxicating, energetic scents that unfold in floral bursts, with notes of peony, Egyptian jasmine and Ambroxan®, a magical note that gives the fragrance voluptuous sensuality.

Carol Lim and Humberto Leon have created this fragrance for a Kenzo woman who is free, strong and bold, and whose boundless energy is translated in the advertising spot directed by Spike Jonze. Mixing choreography and performance, the clip follows Margaret Qualley on a frenetic and elegant escapade set to a soundtrack with a captivating tempo, showing off the masterful acting talents of the former dancer. The electric ambiance is a far cry from the standard genre of perfume ads, perfectly embodying the spirit of this new fragrance creation from Kenzo Parfums.