Introducing Nike’s 2023 Football Kits and Collections

• Delivering on its commitment to build a better game, Nike has created its most comprehensive women’s football National Team Collections, covering all aspects of the sport and providing robust fan apparel so women, men and kids can champion their favorite team.
• Tuned to the unique needs of today’s powerful female footballer, the 2023 Women’s National Team Kits debut a new fit and material innovation mapped to a woman’s specific movements.
• The design stories celebrate the rich cultures of Nike’s 13 federation partners through color, pattern and intricate details.
• Nike is proud to partner with more women’s football federations qualified for this summer’s tournament than any other brand.

Nike is matching the energy in her game with the company’s most comprehensive women’s football collection in its history. Backed by Nike’s largest ever investment in women-specific research, Nike designers developed new performance to lifestyle designs for the summer’s biggest sport moment — all tuned to the unique needs of today’s powerful female footballer.

 Kit Foundation

Following athlete feedback, Nike is offering athletes the new Nike Leak Protection: Period innovation integrated into the Pro short they know and love. “We are thrilled to offer this new innovation to all athletes playing for Nike-sponsored federations this summer,” says Jordana Katcher, VP Women’s Global Sport Apparel. “Professional footballers play two 45-minute halves without breaks or time-outs. Many told us they can spend several minutes on-pitch concerned that they may experience leakage from their period. When we showed them this innovation, they told us how grateful they were to have this short to help provide confidence when they can’t leave the pitch.” Athletes are also provided Nike’s latest bra offering, allowing them to select the style and support level they are most comfortable in.

Material & Fit Innovation

Our women footballers will be debuting the latest material innovations from Nike, designed to help athletes stay cool and comfortable and move easier. The new kits feature Nike DRI-FIT ADV technology — Nike’s latest advanced-performance material innovation engineered for the body in motion. While creating the material for the new kits, Nike designers prioritized mobility, breathability and sustainability. They leveraged the latest advanced body-mapping technology, 4D data and state-of-the-art digital design tools to tune the material pixel by pixel, providing reinforcement, mobility, breathability and venting exactly where it’s needed most. The new jerseys and shorts for women footballers move sweat away from the skin for quicker evaporation — helping athletes stay cool, dry, comfortable and focused.

Nike designers made sustainable considerations in every aspect of the new kits. The jersey and short are made of 100 percent recycled polyester from recycled plastic bottles, and the uniforms’ federation crests, Swooshes and trims are made of 100 percent Nike Grind — and for the first time in a Nike kit on this stage. The garments are also constructed in a way that reduces fabric waste significantly. To use less fabric, Nike designers boosted marker efficiency, or fabric yield, to 85 percent (up from 40 to 50 percent from the 2019 tournament). Digital prototyping by the Nike design team also helped reduce waste. Using state-of-the-art machines with advanced product-creation capabilities, designers cut down the number of prototype sample kits created (which become waste) by about 75 percent compared to previous tournament years.

Unique Federation Stories

Nike proudly partners with more women’s football federations qualified for this summer’s tournament than any other brand. Among our 13 federation partners are some of the most dominant teams in women’s football, including host countries Australia and New Zealand, reigning Olympic Champions Canada, reigning European Champions England; reigning back-to-back World Champions the United States, and reigning Asian Cup Champions China.

Nike worked closely with each federation to thoughtfully design its respective new National Team Collection, inclusive of kits and lifestyle apparel, in celebration of each federation’s rich culture. Inspired by each country’s distinct identities and diverse communities, the redesigned National Team Collections incorporate cultural and historical elements to boldly represent each country on and off the pitch. With intricate details and unique colors and patterns, new home and away kits and apparel collections for each Nike federation elevate our elite athletes as they take the global stage and serve football fans around the world.

Holistic Apparel Collections

Nike designers created the largest ever team apparel collections to cover the needs of athletes — beyond the kits they’ll wear on pitch — and fans. Customized to celebrate and elevate each federation’s unique story, the collections cover all aspects of a player’s journey, from training to travel, with a variety of Nike performance and lifestyle apparel. Fans can shop items from the collection across women’s, men’s and kids’ sizing and silhouettes, including innovations like the Nike Leak Protection: Period short, beginning in April.

Source: Nike