Food & Beverage
Introducing Eggo® Grab & Go Liege-Style Waffles: A Delicious New Breakfast for Busy, On-The-Go Parents
![Introducing Eggo® Grab & Go Liege-Style Waffles: A Delicious New Breakfast for Busy, On-The-Go Parents 61 Eggo](https://www.globalbrandsmagazine.com/wp-content/uploads/2014/09/Kelloggs-2.jpg)
Eggo® is giving parents a new way to enjoy the most important meal of the day on-the-go with its latest delicious breakfast innovation: Eggo® Grab & Go Liege-Style Waffles, the first-ever Eggo waffle that doesn’t require a toaster.
The all new Eggo Grab & Go Liege-Style Waffles are bistro-quality handheld waffles, crafted with busy parents in mind. The waffles, inspired by a classic Belgian street food staple, feature a golden brioche dough and are baked through with crunchy bits of pearl sugar. These on-the-go waffles are made with real butter and no artificial colors or flavors and, starting this April, will be available in two delicious flavors: Buttery Maple and Strawberry.
![Introducing Eggo® Grab & Go Liege-Style Waffles: A Delicious New Breakfast for Busy, On-The-Go Parents 62 Eggo Liege Style Waffles](https://www.globalbrandsmagazine.com/wp-content/uploads/2022/04/Eggo_Liege_Style_Waffles.jpg)
INTRODUCING EGGO® GRAB & GO LIEGE-STYLE WAFFLES: A DELICIOUS NEW BREAKFAST FOR BUSY, ON-THE-GO PARENTS (PRNewsfoto/Kellogg Company)
Eggo Grab & Go Waffles are individually wrapped and can be eaten at room temperature – they thaw in under an hour – or can be enjoyed warm straight from the toaster. The Liege-style waffles are infused with maple flavor and other natural flavors, so no syrup or toppings are needed, making them a convenient, mess-free breakfast option for parents on-the-go.
“Mornings are tough for families. We heard from parents that they often sacrifice their own needs, like skipping breakfast, in order to make sure their kids get a great start to the day,” said Joe Beauprez, Marketing Director with Eggo. “That’s why we created the new Eggo Grab & Go Liege-Style Waffles with busy parents in mind. These delicious and satisfying mess-free waffles are perfect to enjoy during carpool drop offs, while commuting to work and especially when you have a jam-packed weekend filled with back-to-back sporting events for your kids.”
![Introducing Eggo® Grab & Go Liege-Style Waffles: A Delicious New Breakfast for Busy, On-The-Go Parents 63 Eggo-Liege-Packaging](https://www.globalbrandsmagazine.com/wp-content/uploads/2022/04/Eggo_Liege_Packaging.jpg)
Eggo Liege-Style Waffles come in both Strawberry and Buttery Maple Flavors (PRNewsfoto/Kellogg Company)
Find the new Eggo Grab & Go Liege-Style Waffles at retailers nationwide starting in April. Available in a 4-pack box for a suggested retail price of $5.99 and a 12-pack box for a suggested retail price of $12.99.
Source: Kellogg