Interview with Adenasoft: About Adenasoft White-label Services for Financial Companies and How it Benefits Customers

Global Brands Magazine introduces the interview with Seungwoo Jung, Chief Executive of AdenaSoft, a global top white-label financial software provider. The company mostly develops customized software solutions for forex liquidity providers and payment services companies. To date Adenasoft provides customized software to more than 30 liquidity providers in Europe and Asia, including those in the U.K. and Switzerland. The program is used to place forex orders through high-speed and high-capacity bridge technology built for financial companies. The company also offers additional services such as client and risk management. In this interview we discuss why businesses need to use white label fintech solutions. 

What is a financial white-label solution in the trading and payment industries? How does this business model work?

In broader terms, white-label solution is a technology tailored to meet the needs of customer companies keeping their own branding.

As a white-label solution provider, we need to have in depth understanding and expertise of our clients.  In our case it is the companies associated with payments and forex trading markets that we specialize in. The task of building an IT system in the financial services industry is particularly difficult for the highest standards set by the global regulators with complex cross border measures such as data protection as well as security and reliability associated with handling financial data. That’s why we have many financial companies, new or existing, coming to us for help in developing customizable solutions for their businesses time tested.

White-label companies’ revenues come from charging client’s fees based on the volume or flat monthly subscription scheme depending on the types of businesses and services they provide.

Why do you think it is better for businesses to choose a white-label solution instead of creating a product or building a service in house? 

I would highlight the next reasons:

Ready to use product. Product is already built time and market tested, no need to create software from scratch, spend time and resources. For example, companies don’t need to set up servers, hire staff, and be always on alert to be up to date with the technology. White-label companies save clients time and money and allow the companies to focus on their core business.

High quality/Robust Product. Product is built and vetted by professionals with experience in the same industry as the clients. These individuals put utmost emphasis on the system integrity and usability that can be easily adapted by most sophisticated businesses where the quality of the technology matters.

Low entry barriers. 

While White-label software incurs costs, but it is far less than the alternative: building it from scratch or creating it in-house. New businesses don’t have to invest in technology infrastructure and still own their complete trading platform with white label. It is really the best of both worlds: time and money saved whilst using state of the art white label products built just for the financial services companies.

Today’s interview was about how white-label companies’ solutions help businesses to save plenty of time and spending on human and technological resources providing them with high-quality, already tested and regularly updated products customized to their needs.