Technology
HP Reinvents the Possibilities of Print
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HP launched #TransformYourBusinesscampaign to showcase how HP is pioneering digital print technologies by creating products to allow visionaries, both businesses and creatives, to reinvent the possibilities of print and transform their business through the #WonderOfPrint.
Print service providers (PSPs) want new ways to grow and expand their business to keep pace with the ever-changing landscape to deliver unforgettable quality with vibrant colored prints. At the same time, creators require printing technologies that can bring to life their creative vision. HP’s #TransformYourBusiness is focused on helping PSPs unlock new opportunities with creators to ignite their business. By showcasing innovative customers who harness HP Indigo Digital Press technologies and innovations, PSPs will learn how to outshine competition and increase business profitability.
HP will feature Perfect Communications and designer Dian Holton in two videos to illustrate how HP Indigo Digital Press changed the creative process and output.
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HP Printing Allows Designer Dian Holton To Bring Her Creative Visions To Life
In the second video, designer Dian Holton shows how HP’s digital print technology changed the way she approaches design to create design magic. When Holton launched Daily Digits(SM), an Instagram series that fashioned numbers out of found objects, the project was an instant success. In one thousand days, she amassed an eclectic anthology that begged to be printed and shared with the world. AIGA and HP paired Holton’s creative brilliance with HP’s cutting-edge HP Indigo Digital Press technology to create the “7” series. Together, the boundaries were pushed for vibrant printing with HP’s Fluorescent ElectroInks and IndiChrome Plus. By leveraging HP Mosaic technology, she also generated limited-edition art opportunities. Today, a designer’s creations are no longer restricted by printing technology -only their imagination.
The new campaign will inspire PSPs to help their customers dream bigger than ever before with #WonderOfPrint to #TransformYourBusiness with the HP Indigo Digital Press portfolio.
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The HP Indigo 12000 Digital Press allows PSPs to:
- Stand out with premium image quality: Setting a new benchmark in print quality, the digital press platform matches and even surpasses offset lithography and traditional silver based photographs.
- Excel with any application: Offers virtually unlimited versatility with the ability to print on the widest range of substrates and deliver new commercial applications with the large digital 29-inch format.
- Power-up productivity: Significantly boost productivity and cost efficiency with a digital 29-inch press platform.
To learn more visit TransformYourBusiness and HPIndigoForCreators.
About HP
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.