How Paris Saint-Germain Became One of the World’s Top Sports Brands

According to the brand valuation company Brand Finance, PSG have become a top sports brand. Brand Finance says that in their list of World’s Top Sports Brands for 2015, PSG are ranked number one ahead of Bayern Munich and Real Madrid.

This is something that most football fans would probably have not expected but it is an achievement none-the-less as they now take on these teams at home and away every year in Ligue 1 which makes them huge favourites.

The German giants are the biggest brands in football and it is no surprise that they took second place, thanks to their recent success in the Champions League.

Real Madrid has been a top brand for many years now but have struggled with financial problems over recent months so this ranking may be a good indication of PSG’s upward trajectory.

Brand Finance says: “PSG are a dominant force in French football and have rapidly established themselves as the most successful club side of all time, winning back-to-back league titles in France.”

“The Parisian club also finished second to Manchester United in the UEFA Club Champions Cup last season, winning their domestic cup competition for a record 11th time. This has seen PSG rise up our list from sixth place last year to number one this year.”

This is a staggering achievement for PSG and the brand valuation company believes that they could be ranked even higher in the near future due to their new stadium and impressive acquisitions.

Brand Finance says: “PSG are poised to take advantage of this by purchasing big-name players such as Zlatan Ibrahimovic, Edinson Cavani, Thiago Silva, Ezequiel Lavezzi and Lucas Moura.”

“The club are also entering the construction of a new stadium in the Parisian suburb of Parc des Princes, with completion due for 2017. PSG’s successes have led to them being recognised as one of the world’s most valuable sports brands.”

“The club’s most valuable asset is its brand, which has been built up by the team’s on-field success and off-the-pitch commercial work. The Parisian club are currently valued at £421 million.”

PSG are one of the most controversial clubs in world football and have been involved in many flashpoints, fights with their fans, protests, corruption scandals but they are still one of the biggest brands in European football.

The French giants are one of the best supported clubs in France and having finished second to Real Madrid in the UEFA Champions League last season, they will want to win this competition as much as possible.

PSG have been dominant domestically for many years now and they are now in the driving seat of Ligue 1, a competition that is always competitive with there being few dominant teams.

With their new stadium on the horizon, PSG will be looking to build on this success but it may all depend if they can keep hold of some of their star players as Real Madrid will not want to miss out on any big name talents particularly after signing Gareth Bale from Tottenham.

The success of Paris Saint Germain’s brand is based on the fact that they are a club looking to win, not one that is content with being good.

That’s what makes them so dangerous.

Ligue 1 leaders PSG have made a habit of embarrassing their domestic rivals in the past few years and, if they maintain that level of dominance at home and abroad, there is no doubt that they will be crowned champions next May.

However, with the money that PSG have spent, their rivals will monitor them closely to make sure they do not start complacency when it comes to trophies.

PSG are in a similar position as Barcelona were during Pep Guardiola’s tenure at Camp Nou: a club that is used to winning and has no problem showing off what they have achieved. They don’t care about anyone or anything standing in their way of achieving perfection.