Introducing ‘Hello World’: Coca-Cola’s New Olympic Song for Paris 2024

• The Coca-Cola Company and the International Olympic Committee have unveiled a new song, “Hello World (Song of the Olympics™),” to celebrate Paris 2024 and future Olympic Games.
• The track, created by Ryan Tedder and featuring Gwen Stefani and Anderson .Paak, aims to inspire global unity with an accompanying music video.

While the world waits with anticipation for this year’s Olympic as well as Paralympic Games Paris 2024, The Coca-Cola Company is celebrating a significant moment in its 96-year relationship in the Olympic movement. The Coca-Cola Company has teamed along with the International Olympic Committee (IOC) in a new and exciting music collaboration that will “Celebrate Everyday Greatness.”

Anne-Sophie Voumard, Managing Director of IOC Television and Marketing Services, emphasized the importance of this collaboration: “We have partnered with Coca-Cola to promote the Olympic Games and the Olympic values to audiences around the world for nearly 100 years. The Coca-Cola Company is now helping to make Paris 2024 the most spectacular Olympic and Paralympic Games ever. Our collaboration on this song is yet another example of how we are embracing opportunities together to develop authentic and exciting initiatives that create value and bring our brands closer to the next generation of fans.”

The central theme of this collaboration is the brand new track, “Hello World (Song of the Olympics(tm )).” Created specifically to be played in Paris 2024 as well as beyond. This track conveys the excitement and celebration energy that is the Olympic Games. The song, written by the acclaimed songwriter and producer Ryan Tedder of OneRepublic, includes performances from Grammy Award-winning musician Gwen Stefani and 8-time Grammy Award winner Anderson .Paak, who contributed to the lyrics.

“Hello World” isn’t just the song of Paris 2024. It is made to resonate throughout the future Olympic Games as well. Coca-Cola is well-known for its deeply-rooted link to music and sports and hopes that this anthem can inspire people across the globe to join together and revel in the power of unitedness.

Josh Burke, Global Head of Music and Culture Marketing for The Coca-Cola Company, shared his excitement: “We are excited to officially debut ‘Hello World,’ an all-new celebratory song for Paris 2024 in collaboration with the International Olympic Committee and our all-star lineup of musical talent. Just as the Olympic Games bring the world together every four years, we hope ‘Hello World’ serves as inspiration for fans and athletes from around the world to join in Celebrating Everyday Greatness throughout Paris 2024 and well after.”

The debut of “Hello World” was unveiled on Friday, July 25. The music video will be made available across all streaming platforms. It will also include an accompanying music video on YouTube with athletes from Team Coca-Cola for Paris 2024.

As a worldwide partner of the Olympic and Paralympic Games and the Presenting Sponsor for the Paris 2024 Olympic Torch Relay, The Coca-Cola Company will refresh athletes officials, spectators, and athletes with its wide selection of drinks, which include Coca-Cola, Powerade, Fuze Tea Smartwater, and Fuze Tea. The collaboration is yet another thrilling phase in the long-standing partnership between Coca-Cola to the Olympic movement. This collaboration sets the stage for a truly memorable Paris 2024.