Hello Kitty and Starbucks Join Forces for a Delightful Experience

• Starbucks Philippines and Sanrio celebrate Hello Kitty’s 50th anniversary with new apple-inspired beverages and limited-edition collectibles.
• The collaboration features the Apple Pie Cream Frappuccino and Red Apple Frozen Tea, along with Hello Kitty-themed drinkware and accessories.
• The collection launches on September 10 across 13 Asia Pacific markets, offering fans a nostalgic and playful Starbucks Experience.

Starbucks Philippines has partnered with Sanrio to deliver a wonderful, nostalgic experience for fans of the renowned Hello Kitty. This collaboration, timed to commemorate Hello Kitty’s 50th anniversary, introduces a line of Hello Kitty-inspired beverages as well as a limited-edition collection of drinkware and accessories that will delight fans of all ages.

A Taste of Nostalgia: Hello Kitty-Inspired Beverages

The collaboration resulted in two new handcrafted beverages inspired by Hello Kitty’s love of apples. The Apple Pie Cream Frappuccino is a thick, velvety drink made with chunky applesauce, milk, and cream syrup, evocative of a freshly baked apple pie. It’s the ideal treat for individuals seeking a sweet and soothing flavour that brings back thoughts of home and warmth.

For tea enthusiasts, the Red Apple Frozen Tea provides a pleasant variation. This drink mixes Teavana Zen Clouds Oolong Tea with sweet apple sauce and apple pieces for a vivid, delicious flavour. The beverage’s vibrant red colour pays homage to Hello Kitty’s trademark red bow, providing a whimsical touch that fans will enjoy.

Collectibles and Accessories: Celebrating Friendship and Joy

Aside from the beverages, the collaboration includes a unique Hello Kitty-themed collection of drinkware and lifestyle accessories. This limited edition collection includes mugs, water bottles, lanyards, phone charms, and cuddly toys, all embellished with Hello Kitty’s trademark charm. The collection’s design, which incorporates the harmonious red and green colours of Hello Kitty and Starbucks, is intended to bring joy and a sense of community into everyday life.

Jamie Silva, Senior Manager for Marketing, Digital Customer Experience, and Loyalty at Starbucks Philippines, is excited about the collection, stating that it is “designed to bring people together and create lasting memories.” This remark perfectly reflects the heart of the cooperation, which celebrates Hello Kitty’s ageless ideals of friendship and happiness.

A Regional Celebration: Hello Kitty’s 50th Anniversary in Asia Pacific

Beginning September 10, this remarkable cooperation will be available in 13 markets around Asia Pacific, including the Philippines, Singapore, Malaysia, Indonesia, and others. Fans from these countries will be able to immerse themselves in this one-of-a-kind Starbucks Experience, which combines Hello Kitty’s joy and nostalgia with Starbucks’ soothing familiarity.

Samuel Fung, Vice President of Product and Marketing at Starbucks Asia Pacific, highlighted the significance of this partnership: “The Hello Kitty | Starbucks® collection perfectly embodies our shared values of fostering human connections and bringing people together. By evoking nostalgia with a touch of joy and playfulness, we hope the new Starbucks Experience will captivate Hello Kitty and Sanrio fans in the Asia Pacific region, enticing them to share these moments with the special people in their lives.”

A Cute Overload: Blind Box Collectibles and More

Starbucks is providing blind box collectibles for the first time in certain areas including Malaysia, Singapore, and Taiwan. These blind boxes, which include little cup clips of Hello Kitty and her charming teddy bear pal Little Chum, lend a sense of surprise and playfulness to the collection.

This cooperation is more than just a way to commemorate Hello Kitty’s golden anniversary; it’s an invitation to rediscover the delight of simple pleasures, the warmth of shared moments, and the eternal appeal of a beloved figure. Whether you’re drinking an apple-inspired beverage or collecting a cute piece of drinkware, the Starbucks x Hello Kitty collaboration promises to bring smiles and sweet memories to lovers of all ages.