Global Brands Magazine Interview with Elsy Rayess – Chief Business Development Officer, FxPro

Global Brands Magazine was pleased to have the opportunity to interview Elsy Rayess – Chief Business Development Officer, FxPro.

From customer relationship to becoming the Head of Business Development your journey has been incredible. Can you please talk a little more about it?

Having joined FxPro over a decade ago, I embarked on an exciting journey that led me to various leadership positions within the company. From starting as a customer relationship specialist, I advanced to the role of Head of the MENA region, overseeing our operations and client services in the Middle East and North Africa.

As the company recognised my dedication and expertise, I was entrusted with the responsibility of leading our newly established office in the United Arab Emirates. Today, I proudly serve as the Managing Director of our UAE office, overseeing its growth and ensuring that we continue to deliver exceptional services to our valued clients in the region.

I also have the important role of Chief Business Development Officer for FxPro globally. In this capacity, I am responsible for driving our business expansion strategies, forging new partnerships, and exploring innovative opportunities to further strengthen our position as a leading global financial services provider.

It has been an incredible journey of growth and accomplishment, and I am grateful for the opportunities that FxPro has provided me. I am excited to continue contributing to the success of the company and shaping its future as we strive to deliver unparalleled trading experiences and solutions to our clients worldwide.

What are some of the challenges that you face as a Head of Business Development? How do you overcome them?

Challenges are part of any leadership role, but they are also opportunities for innovation and improvement. As Head of Business Development, one key challenge is staying ahead of market trends and technological advancements. Furthermore, identifying strategic partnerships and managing regulatory complexities can be quite challenging. To overcome these, we invest heavily in research and development, maintain strong alliances with industry partners, and foster a culture of adaptability.

A company cannot function without its employees.  As a leader, how do you motivate your employees to get the most out of them while also ensuring they can enjoy a work-life balance?

Our employees are FxPro’s greatest asset. While our clients ‘Trade like Pros’, we ‘Work like Pros’!

As a leader, it’s crucial to create an environment that cultivates talent and encourages personal and professional growth. We do this by acknowledging individual contributions, providing opportunities for continuous learning, and fostering a balanced work-life dynamic. We believe in creating the optimal office environment to boost creativity and productivity, a philosophy vividly embodied by our newly established state-of-the-art Dubai office.

What are FxPro’s plans for the future?

FxPro’s future plans revolve around continuous improvement and expansion. We aim to refine our trading platforms, increase our market presence, and provide a broader range of financial services. We are dedicated to meeting and exceeding our client’s expectations by constantly enhancing our offerings and user experience.

In the past, serious traders have heavily relied on desktop platforms due to their extensive tools and customisable features necessary for advanced trading strategies. However, the landscape has evolved, and there is a growing preference among traders for mobile and tablet device solutions. Recognising this shift, we have placed a strong emphasis on the development and enhancement of our all in one FxPro app for iOS and Android. We understand the increasing demand from our clients for a seamless and user-friendly mobile trading experience, and we are dedicated to continuously updating and improving our app to meet their evolving needs.

In today’s environment where every company seems to be adopting AI, how does FxPro fit in the landscape?

The integration of AI in the financial sector opens up exciting possibilities for innovation and improved services. At FxPro, we recognise the immense potential of AI and are actively exploring its applications in various areas. One such area is content creation, where AI assists our team by providing valuable insights and streamlining operations to enhance efficiency.

However, while embracing the potential of AI, we also recognise the importance of using it with caution. As the technology evolves, it is crucial to address concerns regarding privacy and limitations. At FxPro, we prioritise the security and privacy of our client’s data and adhere to strict data protection measures. We continuously monitor advancements in AI technology and stay informed about ethical practices and regulations to ensure responsible use. By striking a balance between innovation and safeguarding our client’s interests, we can harness the power of AI while maintaining the highest standards of integrity and security.

It seems that the competition in the finance industry, especially revolving around trading just keeps increasing. What are FxPro’s plans to stay ahead of the competition?

Indeed, competition in the finance industry, especially in trading, is fierce. To stay ahead, we prioritise continuous innovation, superior customer service, and competitive trading conditions. At FxPro, we constantly strive to exceed expectations and offer our clients the best possible trading experience, evident by our extensive history and over 100 industry awards.

That’s why we’ve introduced new account types with zero fx spreads and our Elite Account with rebates, providing even more value for our clients. We also understand the importance of convenience, which is why we’re constantly expanding our range of local payment methods to ensure seamless transactions wherever our clients may be.

In addition, we regularly introduce new promotions and offers to reward our clients and enhance their trading opportunities. We believe in building lasting relationships with our clients by delivering exceptional value.

With FxPro, you can expect nothing less than the best, as we remain dedicated to providing a cutting-edge trading environment and empowering our clients to achieve their financial goals.

As a Chief Business Development Officer, what skills should young people aspire to learn?

As a Chief Business Development Officer, I would advise young professionals to aspire to be adaptable, critical thinkers with a deep understanding of global financial markets. Moreover, technology literacy is crucial in today’s digital age, and a strong commitment to continuous learning is essential in this rapidly evolving industry.

I highly recommend dedicated individuals who meet the requirements to explore the exciting career opportunities on the FxPro website. Joining a reputable company like ours can open doors to amazing career prospects and growth.

Where do you see FxPro in the next 5 years?

Looking ahead, I envision FxPro continuing to solidify its position as a leading platform for traders worldwide. Our unwavering commitment to exceptional service, innovative technology, and a comprehensive range of financial products will remain at the forefront of our operations. As the trading landscape evolves, we recognise the need to adapt and stay ahead of the curve.

Over the next five years, our focus will be on strengthening our global presence and expanding our footprint in key markets. We will leverage our expertise and industry-leading solutions to reach new audiences and establish strategic partnerships that enhance our offerings. By diversifying our product portfolio, we aim to cater to the evolving needs and preferences of our clients, ensuring that we remain a trusted and versatile platform for their trading endeavours.

Furthermore, we are committed to continuous improvement and innovation. We will invest in cutting-edge technology to improve trading conditions even further and provide new advanced tools and features that empower our clients. By staying at the forefront of technological advancements, we will ensure that our traders can access the latest market insights and analysis, enabling them to make informed decisions and capitalise on opportunities.

 According to you, what does the future of business in the trading industry look like?

I foresee the future of the trading industry as increasingly digital, transparent, and customer-centric. Technology will continue to drive industry evolution, leading to more sophisticated trading platforms, enhanced security measures, and improved customer experiences. We are also witnessing the increased integration of artificial intelligence into financial products and processes.

What extra security measure has FxPro adopted to ensure their customer’s safety when it comes to online trading? How are these different from your competition?

At FxPro, we take the safety and security of our customers very seriously. We implement stringent security measures, including high-level encryption, two-factor authentication, and continuous system monitoring. Moreover, we adhere to strict regulatory standards and guidelines, providing an added layer of protection for our clients. This rigorous approach to security sets us apart from many competitors in the industry.

Can you share some insights on the recent move to the new Dubai office and how it aligns with FxPro’s strategic goals and commitment to expanding its presence in the region?

The move to our new Dubai office is an exciting milestone for FxPro as it demonstrates our dedication to the Middle East market and our strategic focus on expanding our operations in the region. The new office provides us with a modern and enhanced workspace, enabling us to better serve our clients and strengthen our relationships with local partners. It also positions us to tap into the growing opportunities and potential of the Dubai financial hub.

Can you share some insights on the recent move to the new Dubai office and how it aligns with FxPro’s strategic goals and commitment to expanding its presence in the region?

The move to our new Dubai office is an exciting milestone for FxPro as it demonstrates our dedication to the Middle East market and our strategic focus on expanding our operations in the region. The new office provides us with a modern and enhanced workspace, enabling us to better serve our clients and strengthen our relationships with local partners. It also positions us to tap into the growing opportunities and potential of the Dubai financial hub.