GE Appliances Collaborates with Pfister® on Faster, More Advanced Filtration Faucet

Consumers now have a new option for home water filtration that is both sleek and convenient, thanks to the launch of the Pfister® Clarify™ Filter Faucet. Equipped with the new Pfister Xtract™ Filter Mode and GE® 2X High Flow Filtration System, Clarify offers users great-tasting filtered water on demand, straight from the kitchen faucet.

As innovation leaders in the kitchen, Pfister and GE partnered to develop the faucet with an integrated filtration system, delivering filtered water 2x faster than most conventional drinking water systems. With Xtract Filter Mode users are now able to easily select between tap and filtered water by simply pushing the handle back.

Water filters offer the last line of defense between the body and the over 2,100 known toxins that may be present in drinking water.1 Clarify’s filtration system reduces contaminants such as chlorine, mercury and select pharmaceuticals and pesticides, providing better water for drinking and cooking.2

“Our new faucet with Xtract Filter Mode is yet another innovation by Pfister that helps streamline our busy lives.” said Brian Schaadt, product manager of kitchens for Pfister. “It conveniently delivers great-tasting water without the clutter of other filter devices on the counter or in the fridge, at unrivaled speed.”

In addition to its speed and quality, using the Clarify Filter Faucet can save an average family of four up to $460 in the first year compared to the cost of bottled water, allowing the faucet to pay for itself in as little as three months.3 Clarify also offers:

• AccuDock™ advanced sprayhead docking technology, ensuring the sprayhead stays firmly in place when docked
• Multiple spray options for efficient rinsing and cleaning
• 1- or 3-hole configuration for installation versatility
• Pfister Pforever Warranty®, which covers finish and function for life

Pfister’s Clarify Filter Faucet launched on September 1, 2015, and is available in a Stainless Steel finish at The Home Depot stores (MSRP $249). For more information, visit http://www.pfisterfaucets.com/innovations/xtract.

About Pfister
Pfister is part of the Hardware and Home Improvement (HHI), a major manufacturer and supplier of residential locksets, residential builders’ hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders’ hardware (Stanley-National Hardware), #2 in Mexico residential hardware (Fanal), and #3 in U.S. retail plumbing (Pfister).  Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia.

HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents and auto care products. Spectrum Brands employs over 15,000 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.

GE Appliances

GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.

Media Contact
Danyel Tiefenbacher
Brand Manager
949-672-4000
danyel.tiefenbacher@spectrumhhi.com