Food & Beverage
Doritos Brand Issues Last Call Ever For Fans Around The World To Create Doritos Ads In Its Crash The Super Bowl Contest
PepsiCo’s Doritos brand today announced a last call for entries for its 10th and final Crash the Super Bowl consumer-created ad contest. As part of this year’s contest, one lucky winner – as selected by fan votes – will walk away with the ultimate, Super Heroic grand prize: the chance to see their ad air during the Super Bowl 50 broadcast, a cool $1 million and the life-changing opportunity to collaborate with Zack Snyder while working with Warner Bros. Pictures and DC Entertainment. Snyder is the director of the much-anticipated big screen “Batman v Superman: Dawn of Justice,” due to hit theaters March 25, 2016.
From now until 11:59 PM CT on November 15, fans from participating countries around the world are invited to submit their 30-second homemade ads celebrating their love of Doritos tortilla chips to www.Doritos.com. Once submissions close, a qualified panel of judges, including executives from the Doritos brand will select three finalist ads. One finalist spot, selected by fan votes onwww.doritos.com, will air during the Super Bowl 50 broadcast, scheduled for Feb. 7, 2016 on CBS.
Each of the three finalists will be invited to San Francisco to attend Super Bowl 50 and watch the game from a private suite where they will tune in to learn which finalist ad will air for the world to see, with the creator of that ad taking home the grand prize. And, for this final installment of the contest, everyone wins big. The two runner-up finalists each will win a $100,000 prize and an opportunity to consult on an upcoming Doritos project — an unprecedented move that will result in all three finalists walking away with life-changing opportunities. For official contest rules and more details, please visit www.doritos.com.
Since Crash the Super Bowl began in 2006, there have been more than 32,000 ads submitted from consumers all over the world, with winners being awarded more than $7 million dollars in prize money.
PepsiCo’s relationship with the NFL is among the company’s longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company’s largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.
About Doritos
Doritos is one of the billion-dollar brands that makes up Frito-Lay North America, the $14 billionconvenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, N.Y. Learn more about Doritos by visiting www.Doritos.com.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visitwww.pepsico.com.
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