Lifestyle
Differio Expands Trend Prestige with Calvin Klein and More
Differio recently unveiled this season’s highly anticipated Calvin Klein collection, adding another prestigious name to their trendy menswear catalog of over 200 fashion brands. As they look forward to a series of partnerships in the coming seasons, this Calvin Klein launch represents more than just another campaign; it’s opening the doors to perhaps more luxury in the foreseeable future.
Established in 1968, Calvin Klein has become a household name for its timeless essentials with a sensual edge. Despite their penchant for nailing classic styles, the CK clothing brand is also notorious for pushing risqué ads and bold slogans–just take a look at their latest underwear campaign featuring Jeremy Allen White.
“In short, Calvin Klein just felt like a natural fit,” explained Jimmy Chrabieh, CEO of Differio. “We’re both committed to exploring originality and innovation—each in our own way. Our customers demand the best in style, and this collection allows us to offer streamlined casuals with uncompromised quality.”
Differio’s newly launched Calvin Klein collection pays homage to the brand’s storied legacy while incorporating modern elements that align with Differio’s own brand identity. The new lineup features premium, trendy men’s clothing styles—performance hoodies, selvedge jeans, contemporary t-shirts, and designer underwear—designed for the trend-conscious male consumer. Although more understated than some of Differio’s usual offerings, it still resonates with the demands of their demographic, such as stylish activewear and elevated basics.
Differio has quickly become the preferred retailer for global brands and independent designers looking to resell avant-garde pieces on a non-mainstream platform. Along with Calvin Klein, Differio currently features curated styles from DKNY, Ed Hardy, Karl Lagerfeld, Scotch & Soda, Von Dutch, Palladium, and many more.
From New York to Florida, the company is also expanding into the wholesale market nationwide, but only with select brick-and-mortar boutiques (available for in-store purchase only).
While Differio is working to team up with more well-known brands, the company emphasizes that brand recognition isn’t the only reason for partnerships.
“Creativity will always be at the core of everything we do,” clarified Mason Brooks, Fashion Buyer at Differio. “While we’ve begun featuring more established brands, we’re still very selective about the pieces we showcase. We’ve even had to turn down high-profile offers in the past because the styles didn’t quite align with our vision. With that said, we will continue focusing on original fashion that stands apart from the mass market.”
Starting from a basement office, Differio has now evolved into a 15,000-square-foot NYC warehouse, shipping thousands of unique items globally. Between brand partnerships, shipping advancements, and revenue growth, investors will likely find Differio to be an underexplored and promising niche within the menswear market.