Customer Experience Starbucks Collaborates with French Fashion House for Merchandise Collection

This is what happens when a fashion house meets a coffeehouse.

Starbucks has collaborated with acclaimed French fashion house Paul & Joe to offer a curated collection of exclusive designer merchandise to celebrate the spring season. Designed exclusively for Starbucks and available only for a limited time, the 2017 Paul & Joe + Starbucks® Designer Collection will be offered at Starbucks stores throughout Asia.

The merchandise features Paul & Joe Founder Sophie Méchaly’s beloved cat Gipsy, her inspiration and the symbol of the fashion house. Pastel colors and images of cherry blossoms and butterflies help round out the designs.

“The cherry blossoms represent my favorite season in Japan,” said Méchaly. “I really enjoy the landscape in Asia. It’s like a true fairytale.”

In 2016, Starbucks Taiwan collaborated with Paul & Joe to create a merchandise collection to celebrate its 20th anniversary. Due to the collection’s popularity, Starbucks worked with Paul & Joe again in 2017 to design merchandise for broader distribution.

“This partnership with Starbucks is ideal as Paul & Joe is more than just a fashion brand. Our brand represents individuality and sophistication while maintaining a sense of fun, which our customers love,” said Méchaly.

“We are thrilled to be introducing this collection, the latest in a series of Starbucks partnerships with leading designers to inspire and delight our customers as they express their passion for fashion,” said Michele Waits, Starbucks vice president of Marketing and Category for the China and Asia Pacific Region.

The 2017 Paul & Joe + Starbucks® Designer Collection includes:

Paul & Joe + Starbucks® Double Walled Mugs

This 12-ounce, double wall, new bone China ceramic mug has a plastic lid and features the Paul & Joe iconic cat design, falling cherry blossom petals and butterfly artwork.

Paul & Joe + Starbucks® Tote

A cotton tote bag featuring the Paul & Joe iconic cat design and falling cherry blossom petals artwork.

Paul & Joe + Starbucks® Tumbler

This 16-ounce stainless steel tumbler with plastic lid features the Paul & Joe ionic cat design and falling cherry blossom petals artwork.