Cadbury Unveils ‘Made to Share’ Campaign to Celebrate Everyday Generosity

• Dairy Milk bar is readily available everywhere and is recognised for its efforts in promoting acts of kindness as part of the Made to Share campaign. 
• Moreover, TV screens, online platforms, and even inside the stores are lined with colourful packets depicting how chocolate can be eaten or shared in various situational contexts.

As part of Dairy Milk ‘Generosity,’ Cadbury has unveiled its brand new Made to Share campaign alluding to the sweet aspects of life with people coming together to express small acts of appreciation for one another. The message has recently brought out a special edition series of Cadbury Dairy Milk bars that consider and honour such simple but effective ways consistent with the ‘generosity’ of the masses.

On each pack of these special editions of chocolate, designs have been completely revamped to represent creative ways in which this chocolate can be split, based on situations that exist in most people’s lives. For example, in one of the collections, the bar is sectioned to illustrate a road trip scenario; most pieces go to the driver, several for the primary navigation, and just a few for the sleeping passenger. This new configuration, with its 40 squares per bar, one for each selection, has also brought appreciation for such retreats as well as friends and family’s kindness.

In this way, the idea ensures that Cadbury’s prowess for responsible division among persons can be achieved. This is not about chocolate division but about appreciating the links and helping relationships grow healthily. And while it may be between family, roommates, coworkers, or even friends, these new designs are a cheerful way to acknowledge the people in our lives.

The “Made to Share” promotional activities include television commercials, billboards, stalls in supermarkets, and similar physical spaces. These outdoor advertisements will appropriately locate the new packaging outside, where it will be easy to picture while doing groceries, making designs that help them understand who should have which roles when it comes to making choco eating together a success: the initiator/the facilitator and the fellow ‘cuddle up’ chick. Just like signs displayed at airports will remind the passengers that there is one friend who actually went through to work it out and booked the holiday first.

In association with VCCP Bulletproof and other creative agencies, this campaign will run on many channels, including social media, video on demand, and retail displays in the United Kingdom. As appreciation is given for the common comforting acts of each other, it is merely another way that more marketing of Cadbury states that at the core, it is a product that thrives on the love and essence of sharing.